Browsing Tag
Arthur Sadoun
3 posts
Publicis Groupe to buy LiveRamp for $2.2bn as AI-driven marketing turns data into the new agency battleground
AI needs trusted data, not just clever models. Publicis Groupe’s LiveRamp deal shows where advertising power may shift next.
Publicis Groupe and Adobe deepen AI collaboration to transform digital content creation
Publicis Groupe has strengthened its strategic partnership with Adobe, integrating Adobe Firefly’s generative AI capabilities into its CoreAI…
Publicis Groupe expands digital capabilities with acquisition of Corra
Publicis Groupe, a French advertising and communications company, has acquired Corra, a US-based digital agency specializing in e-commerce…