ORO Labs expands AI procurement portfolio with ProcureTech acquisition

In a move set to redefine digital procurement strategies, ORO Labs, a leader in AI procurement solutions, has announced its acquisition of ProcureTech, a firm specializing in procurement innovation and digital acceleration. The acquisition is expected to strengthen ORO Labs’ position in the procurement orchestration platform market by expanding its global reach and deepening collaborations with consulting and integration partners.

The procurement sector has long struggled with fragmented procurement technology stacks, where disconnected systems and inefficient workflows lead to costly delays and limited visibility. ORO Labs’ AI procurement solution is designed to address these pain points by unifying disparate systems, automating processes, and enabling data-driven decision-making. With the addition of ProcureTech, the company aims to accelerate the adoption of procurement digital transformation, bringing a more streamlined, AI-powered approach to procurement operations.

What Does This Acquisition Mean for AI in Procurement?

The acquisition underscores the increasing importance of AI procurement solutions as enterprises seek to improve efficiency, reduce risks, and optimize supply chain management. As procurement processes become more complex, traditional methods reliant on manual approvals and disconnected platforms no longer meet the demands of global organizations.

ProcureTech, known for its role in advancing procurement innovation, has worked closely with major enterprises, including GSK, Liberty Blume, and Roche, to integrate AI-driven solutions. Over the past four years, the company has focused on bridging gaps in procurement technology by leveraging a network of industry experts, consultants, and integration specialists. By bringing ProcureTech’s procurement expertise into its ecosystem, ORO Labs is positioning itself as a frontrunner in AI-powered procurement orchestration.

Sudhir Bhojwani, CEO and co-founder of ORO Labs, emphasized that while AI and automation have transformed many aspects of business operations, procurement teams still struggle to fully capitalize on these advancements. He highlighted that procurement orchestration platforms offer a way to consolidate and optimize procurement strategies, allowing Chief Procurement Officers (CPOs) to move beyond inefficiencies that have persisted for years. With the support of ProcureTech’s team, ORO Labs aims to rapidly scale its AI-driven procurement models and unlock greater value for enterprises.

Why Is Procurement Orchestration Becoming a Key Industry Focus?

The procurement landscape has undergone a significant transformation in recent years, driven by increased supply chain disruptions, regulatory complexities, and growing demands for cost efficiency. Organizations that once relied on rigid, traditional procurement frameworks are now seeking AI procurement solutions that offer agility and real-time insights.

Industry experts view procurement digital transformation as a critical priority for businesses looking to maintain a competitive edge. The integration of AI into procurement processes allows organizations to predict supply chain risks, automate repetitive tasks, and ensure compliance with evolving regulations. As more companies recognize the benefits of AI-powered procurement orchestration, demand for platforms like ORO Labs continues to rise.

Lance Younger, CEO of ProcureTech, who will assume the role of Executive Vice President of EMEA and Global Alliances at ORO Labs, noted that procurement is undergoing a generational shift. He described orchestration as the new digital foundation for procurement, enabling enterprises to create a seamless procurement experience by integrating AI, data intelligence, and human-first design principles. With ProcureTech’s procurement expertise complementing ORO Labs’ existing capabilities, the combined company aims to help businesses transition toward fully AI-powered procurement orchestration.

How Will ORO Labs Leverage ProcureTech’s Expertise?

A key advantage of the acquisition is the addition of ProcureTech’s team of 20 procurement specialists, who bring deep industry knowledge and technical expertise. The team will join ORO Labs’ growing presence in Europe, the Middle East, and Africa (EMEA), expanding the company’s regional reach and strengthening its ability to serve enterprise clients globally.

Beyond geographic expansion, ProcureTech’s procurement expertise will enhance ORO Labs’ ability to drive co-innovation with industry-leading partners. The company has built a strong network of procurement technology providers, consultants, and enterprise customers, all of whom stand to benefit from greater access to AI procurement solutions that streamline workflows and reduce inefficiencies.

ORO Labs has already established itself as a trusted provider of AI-powered procurement orchestration, offering a procurement orchestration platform that enhances collaboration, improves process transparency, and reduces cycle times. By integrating ProcureTech’s procurement expertise, ORO Labs can further refine its AI models and expand its suite of digital procurement solutions.

What Are the Long-Term Implications for Procurement Digital Transformation?

The acquisition signals a broader industry shift toward AI-driven procurement strategies, where enterprises move beyond fragmented systems to adopt more intelligent, automated solutions. As businesses continue to invest in procurement digital transformation, the demand for scalable, AI procurement solutions is expected to grow.

ORO Labs’ approach to AI-powered procurement orchestration aligns with this trend, providing enterprises with the tools they need to enhance decision-making, minimize procurement risks, and increase operational efficiency. The company’s expansion through ProcureTech’s procurement expertise reinforces its commitment to driving innovation in procurement, ensuring that organizations can adapt to an increasingly complex and competitive landscape.

For businesses looking to future-proof their procurement operations, AI-led orchestration offers a clear path toward greater efficiency and resilience. With this acquisition, ORO Labs is solidifying its role as a leader in the procurement orchestration platform market, shaping the next phase of procurement technology evolution.