Nazara Technologies launches new publishing division to support indian gaming industry

Nazara Technologies Limited, a prominent player in the gaming and sports media industry, has taken a significant step forward in promoting the “Make in India” vision within the gaming sector. The company announced its collaboration with four distinguished Indian game studios, marking a new era in the Indian gaming landscape.

Diverse Portfolio of Games and Innovative Publishing Division

The eclectic mix of games selected for publication under Nazara’s new publishing division includes ‘Gravity Shooter’ by Smash Head Studios, a 2D action game; ‘World Cricket League’ from Wandermind Labs, a 3D multiplayer cricket experience; ‘Hacked: Password Puzzle’ by Pixcell Play, a challenging puzzle game; and ATG Studios’ ‘Laser Tanks’ and ‘Paperly’, both offering unique gaming experiences across varied genres.

Nazara Technologies Announces Partnerships with Indian Game Studios, Boosting ‘Make in India’ Vision

Nazara’s Vision to Empower Indian Game Developers

Nitish Mittersain, Jt. MD & CEO of Nazara, expressed his excitement about these partnerships, highlighting the company’s dedication to providing unique gaming experiences and substantial support to Indian game developers. The Nazara Publishing division, equipped with innovative AI-led tools from the new Nazara SDK, is set to play a pivotal role in nurturing the talents and potential of game creators.

Comprehensive Support and Global Outreach

In addition to financial investment, Nazara Publishing is committed to offering extensive support to its partners, including mentorship, user acquisition strategies, and live operations expertise. Since its launch a month ago, the division has already garnered impressive interest from both Indian and international game developers.

Expanding Horizons in the Indian Gaming Market

Nazara’s initiative is not limited to fostering local talent; it also aims at capturing the vast potential of the Indian gaming market on a global scale. With a significant budget allocated for publishing, Nazara plans to publish 20 games within the next 12 to 18 months, investing between INR 1 Crore to INR 3 Crores per game.

Conclusion:

Nazara Technologies’ partnerships with Indian game studios are a monumental step in reinforcing the “Make in India” vision in the gaming industry. This initiative is set to revolutionize the Indian gaming market, providing a platform for local game developers to showcase their talent and creativity on a global stage.