Whirlpool partners with PG Electroplast to manufacture semi-automatic washing machines

Whirlpool of India Limited has announced a strategic partnership with PG Electroplast Limited (PGEL) to contract manufacture select models of Whirlpool’s semi-automatic washing machines. This agreement signifies an expansion of the companies’ ongoing collaboration, with PGEL already manufacturing Whirlpool-branded air conditioners. The initiative aligns with Whirlpool’s commitment to supporting the Indian government’s ‘Make in India’ campaign by bolstering local manufacturing capabilities.

Strengthening Domestic Manufacturing Capabilities

As part of the definitive agreement, PG Electroplast will produce specific SKUs of Whirlpool semi-automatic washing machines at its Roorkee-based facility. Whirlpool, renowned for its innovative designs and cutting-edge technology, aims to leverage PGEL’s established manufacturing expertise to enhance product quality and efficiency. Whirlpool’s Managing Director, Narasimhan Eswar, underscored the significance of the partnership, stating that the collaboration reaffirms Whirlpool’s dedication to delivering affordable, high-quality appliances tailored to the Indian market.

PG Electroplast’s Managing Director (Operations), Vikas Gupta, echoed similar sentiments, highlighting the enhanced opportunities for growth the agreement provides. By combining Whirlpool’s design and technological leadership with PGEL’s manufacturing infrastructure, the partnership is expected to set new benchmarks in the home appliance sector.

Commitment to the ‘Make in India’ Vision

Whirlpool’s investment in domestic partnerships reflects its long-standing dedication to fostering local manufacturing. With three state-of-the-art facilities in Faridabad, Puducherry, and Pune, the company has consistently demonstrated its intent to innovate and deliver. This latest agreement with PGEL not only reinforces Whirlpool’s market position as a leader in home appliances but also bolsters the Indian manufacturing ecosystem by creating jobs and advancing industrial efficiency.

PG Electroplast, a well-known name in the field of Electronic Manufacturing Services (EMS), will bring its expansive capabilities to this collaboration. The company specializes in Original Equipment Manufacturing (OEM) and Original Design Manufacturing (ODM) products, including air conditioners, washing machines, and LED TVs, making it an ideal partner for Whirlpool’s manufacturing goals.

Future Prospects and Industry Impact

This partnership is expected to deepen over time, with both companies expressing interest in exploring additional collaboration opportunities. The alliance underscores the growing trend of multinational corporations leveraging local expertise to meet evolving consumer needs efficiently. Analysts believe this move will enhance Whirlpool’s competitiveness in the semi-automatic washing machine segment, which continues to see strong demand in India’s price-sensitive markets.

PG Electroplast’s ability to scale operations and maintain quality is likely to complement Whirlpool’s ambition of consistently delivering customer-centric innovations. With this collaboration, both companies aim to solidify their leadership in the Indian home appliance sector.

About Whirlpool of India Limited

Whirlpool of India Limited is a premier manufacturer of home appliances, offering a wide range of solutions tailored to Indian consumers. Headquartered in Gurugram, Haryana, the company operates state-of-the-art facilities in Faridabad, Puducherry, and Pune. Known for its innovative designs and consumer-focused solutions, Whirlpool remains at the forefront of the home appliance industry.

About PG Electroplast Limited

PG Electroplast is a trusted partner for leading consumer electronics brands in India, offering comprehensive EMS and contract manufacturing solutions. With expertise in plastic injection molding and a robust portfolio of OEM and ODM products, PGEL serves industries ranging from air conditioning to washing machines. The company’s dedication to efficiency and innovation aligns well with the needs of global brands operating in India.