Maxposure expands media presence with acquisition of Bluebird Advertising
Maxposure Limited, a notable force in the new-age media and entertainment industry, specializing in the aviation market, has announced the acquisition of Bluebird Advertising Pvt. Ltd., a leading media buying and planning agency. This acquisition is a strategic move by Maxposure to enhance its position in the ever-evolving landscape of media and entertainment.
Impact of the Acquisition on Maxposure’s Market Position
Renowned for its pioneering approach in the aviation market, Maxposure Limited’s acquisition of Bluebird Advertising aligns with its vision to augment capabilities and fortify its status in the media and entertainment sector. Bluebird Advertising, a four-decade-old agency, is a member of the Indian Newspaper Society since 1982 and is celebrated for its innovative campaigns and client-centric approach, working with over 100 clients including notable organizations and government bodies.
Maxposure strengthens its aviation market focus through Bluebird Advertising acquisition
Synergies and Future Prospects Post-Acquisition
The partnership aims to create synergies benefiting existing clients and opening new growth avenues. Bluebird Advertising brings extensive experience and expertise, enhancing Maxposure’s service offerings and market presence. The acquisition is poised to foster creativity, expand service offerings, and increase market presence.
Prakash Johari, CEO of Maxposure Limited, expressed excitement about welcoming Bluebird Advertising into their family, highlighting the acquisition’s role in delivering value to clients and stakeholders. Dalip Sachdeva, Founder of Bluebird Advertising, shared his enthusiasm for the new opportunities and collaboration possibilities arising from joining forces with Maxposure.
About Maxposure Limited
Maxposure is a diverse media and entertainment company offering comprehensive services across multiple platforms. Its specializations include Inflight Entertainment, Content Marketing, Technology, and Advertising. Maxposure Limited has collaborated with various government and private clients globally and is associated with leading names in the aviation and travel industry.
The integration of Bluebird Advertising into Maxposure Limited’s portfolio signals a transformative phase for the company, promising enhanced creativity, expanded services, and a stronger market presence in the media and entertainment sector.