Indian IT firm Mastek has announced a partnership with Netail, a US-based artificial intelligence (AI) powered retail software solutions provider, to help e-Commerce and Omni-channel retailers streamline their retail value-chain in order to draw, convert, and retain digital consumers.

Mastek said that its experience in the fields of digital commerce and data analytics, combined with Netail’s AI technology that drives key decisions regarding pricing, assortment, and customer interaction will create an integrated retail solution.

The Indian IT firm helps customers simplify digital journeys through partnerships with businesses to unlock the potential of data, upgrade applications to cloud-based computing, and increase digital value for all parties.

Netail, on the other hand, has built SaaS solutions to drive revenue growth and higher profit margins for retailers and brands by combining real-time intelligence on competitive trends with their internal data sets by utilizing deep learning and machine learning models.

Dr. Mark Chrystal — Netail CEO said: “We are delighted to partner with Mastek as we take our advanced AI solutions to retailers across the globe. Its deep expertise in Cloud technologies and system integration complements our expertise and will help retailers maximize the value from adopting our AI solution suite.”

The retail experience that comes from Mastek and Netail as well will enable online retailers to offer personalized merchandise and merchandising solutions, greater comprehension of the consumer’s behavior as well as a positive user experience flexibility in assortment strategies, and live market monitoring in real-time.

Raman Sapra — Mastek President and Global Chief Growth Officer said: “With e-Commerce retailers facing challenges by dramatic changes in consumer behavior and the inadequacy of conventional marketing to influence purchase decisions, the partnership with Netail will empower our retail clients to drive AI-led digital transformation, understand the market from the consumer perspective, and strategize for increased ROI without compromising on brand value.”

  artificial intelligence, data analytics, digital transformation, Dr. Mark Chrystal, e-commerce, India, machine learning, Mastek, Netail, Raman Sapra, SaaS