Maruti Suzuki Smart Finance to enable online car financing
Maruti Suzuki India Limited (MSIL) said that its car loan solution – Maruti Suzuki Smart Finance will enable customers to finance their cars online from anywhere.
Currently, Maruti Suzuki Smart Finance is available for ARENA amd NEXA customers across India. The car loan solution is said to cover a broad variety of profiles to address the demands of a diverse spectrum of customers.
Maruti Suzuki said that it was the first automobile manufacturer to launch a multi financier, end- to-end online car financing solution that comes with real-time tracking of loan status.
Maruti Suzuki Smart Finance was launched in a limited number of cities in December 2020. Since its roll out, the car financing solution has seen more than 25 lakh customer visits.
It is said to be a one-stop online finance portal that helps customers in transforming their car buying experience with a range of options. Included in these are selecting the right finance partner and the best-suited loan product, finishing all the finance related formalities, and disbursal of the loan, all done online.
In order to make online car financing more inclusive, Maruti Suzuki Smart Finance is said to have an integrated exchange customer journey. This feature will help the customers in getting an estimated value of their old cars should there be a replacement purchase.
Apart from that, the platform now provides the option of co-applicant financing, thereby covering a wide range of customer profiles.
Shashank Srivastava – Senior Executive Director (Marketing & Sales), Maruti Suzuki India, said: “Even before walking into a car dealership, most potential buyers already start their shopping process online — browsing cars and finance options.
“Keeping in view the changing customer behaviour, we have launched Maruti Suzuki Smart Finance – India’s first ground-breaking digital platform that enables customers with an end-to-end online car financing solution.
“To enhance the consumer experience, we have included several industry-first features in the platform.”
Last month, Maruti Suzuki India said that it has expanded its subscription services to include Jaipur, Mysore, Indore, and Mangalore.