MapmyIndia restructures to strengthen B2B focus as CEO shifts to new venture

MapmyIndia, a digital mapping leader, is restructuring as its CEO, Rohan Verma, prepares to launch a consumer-centric business. The company, known for its geospatial technology solutions, will continue its primary focus on B2B and B2B2C operations. These markets represent a core B2B focus where MapmyIndia has achieved a market leadership position in digital maps, geospatial technology, and IoT solutions.

Starting April 1, 2025, Rohan Verma will step down from his executive responsibilities but remain on the MapmyIndia board as a non-executive director. This transition supports the company’s innovative business strategy to foster creativity while Verma dedicates himself to the new consumer tech expansion.

Strategic collaboration to fuel innovation

MapmyIndia is adopting a strategic funding initiative to support the new venture. It will acquire a 10% equity stake in Verma’s company and provide ₹35 crore through convertible debentures. The consumer business will operate as a fully independent business operation, bearing all its costs, including staffing, marketing, and cloud services. This ensures MapmyIndia’s financial stability as the consumer operations will not impact its profitability.

Co-founder and Chairman Rakesh Verma reiterated that the move aligns with MapmyIndia’s commitment to its core B2B focus while embracing new opportunities in the consumer tech space. He added that MapmyIndia’s leadership team is fully committed to advancing its market leadership position across its primary sectors.

Leveraging Mappls brand for growth

The new B2C business will capitalise on Mappls, MapmyIndia’s retail brand, further highlighting its geospatial technology solutions. Products such as Mappls Mall, Travel, and IoT gadgets will transfer to the new entity, focusing on direct-to-consumer and e-commerce channels.

Despite this shift, MapmyIndia will retain access to anonymised data from the Mappls app. This collaboration underscores the company’s innovative business strategy by enabling its mapping technologies to evolve while maintaining the new venture’s independence.

Ownership and financial structure

The ownership structure highlights MapmyIndia’s strategic funding initiative. Rohan Verma will own 90% of the new company, while MapmyIndia holds 10%. The ₹35 crore in convertible debentures can convert into equity at a discounted valuation or after ten years. Future funding needs for the consumer tech expansion will be evaluated by MapmyIndia’s board.

Ensuring growth without distraction

The restructuring ensures that MapmyIndia’s leadership remains dedicated to its core B2B focus. Rakesh Verma clarified that neither he nor Rashmi Verma will participate in the new entity, allowing them to guide the company as it strengthens its market leadership position. Separating the consumer business protects MapmyIndia’s profitability while enabling Rohan Verma to pursue new opportunities in the consumer technology sector.

MapmyIndia’s enduring leadership

As a digital mapping leader, MapmyIndia continues to dominate the B2B and B2B2C spaces, providing geospatial technology solutions to over 2,000 customers. Its comprehensive map data and IoT products have cemented its place in India’s technology landscape. By focusing on its innovative business strategy and leveraging its strengths, MapmyIndia is well-positioned for sustained growth.

This restructuring highlights how MapmyIndia remains a trailblazer in digital mapping while fostering innovation in the consumer market.