Indian tech firm LTIMindtree has bagged a multi-million-dollar deal from British consumer electronics company Currys plc to serve as the latter’s key digital transformation partner.

In the five-year partnership, Currys plc will leverage LTIMindtree’s retail business consulting and technology expertise to provide the next phase of its omnichannel transformation to its customers and employees.

The new partnership builds upon LTIMindtree’s delivering customized and connected omnichannel shopping experiences for Currys’ customers in multiple markets from 2022. The past 12 months have proven how omnichannel is the most popular model for customers and Currys is leveraging this trend, said the Indian technology consulting and digital solutions company.

The partnership aims to improve the omnichannel revenue stream of the British retailer and help drive cost transformation. This will help Currys to improve its position in the market.

Arron D’Aubney — Currys Chief Technology Officer said: “We are delighted to select LTIMindtree as our key digital partner for the second phase of our transformation journey. Consolidating our consumer technology and transformation initiatives with a trusted partner was an easy decision, given their technical excellence and deep industry knowledge.

“Our previous engagement with LTIMindtree has been critical in our evolution as a ‘digital-first’ omnichannel retailer.”

LTIMindtree will assist Currys to modernize its systems by simplifying and consolidating applications for employees and consumers that will lead to faster innovation, greater efficiency, and a better overall user experience.

Debashis Chatterjee — LTIMindtree CEO and Managing Director said: “Our journey with Currys is a testament to LTIMindtree’s capabilities in the retail space. We have successfully delivered the best-in-class omnichannel shopping experience for their consumers. In this next phase, we remain committed to leveraging our digital expertise to drive their overall transformation goals.

“At LTIMindtree, we understand the importance of having the right partner to drive strategic transformation initiatives, and we are honored to be that partner for Currys.”

  Arron D’Aubney, Currys plc, Debashis Chatterjee, digital transformation, LTIMindtree, United Kingdom