Level Agency acquires WebMechanix to boost digital marketing reach

Pittsburgh-based performance marketing agency, Level Agency, has officially acquired WebMechanix, significantly bolstering its capabilities in the B2B, SaaS, and financial services sectors. This strategic move places Level Agency’s annual digital media management at over $250 million, with a bolstered workforce of approximately 190 professionals. The acquisition underscores Level Agency’s commitment to expanding its market footprint and enhancing its client services in various fast-growing industries.

Enhanced Capabilities and Market Presence

Following the acquisition, Level Agency has significantly increased its capacity to deliver cutting-edge marketing solutions tailored to the education, B2B technology, professional services, and financial services sectors. This merger not only expands the agency’s capabilities but also consolidates its position as a powerhouse in digital direct marketing. Patrick Patterson, CEO of Level Agency, will head the newly formed entity. His leadership aims to integrate the strengths of both companies to foster growth and innovation.

“We are ecstatic about the opportunities this partnership will bring to our clients and team,” Patterson expressed. “By joining forces with WebMechanix, we are not just expanding our market footprint but also integrating a wealth of expertise that complements and enhances our capabilities.”

Operational Independence and Future Prospects

Despite the merger, both Level Agency and WebMechanix will maintain their distinct identities and operational independence, ensuring continuity for clients and partners. Chris Mechanic and Arsham Mirshah, co-founders of WebMechanix, will take on significant roles within the Level management team, with Mechanic serving as President.

“This is a transformative moment for both our agencies. Together, we will set a new standard in digital marketing, driving innovation and delivering exceptional results that help our clients grow and succeed,” said Mechanic and Mirshah. The strategic alignment is poised to leverage the combined expertise of both firms to offer unparalleled marketing solutions and further penetrate key growth markets.

The acquisition of WebMechanix by Level Agency marks a pivotal step in the expansion and enhancement of Level’s service offerings across key sectors. With a robust team and an impressive budget for digital media spend, the combined entity is set to innovate and lead in the competitive digital marketing landscape, promising an exciting future for the company, its clients, and its employees.