Omni-channel retailer L.L.Bean has selected Aptos’ customer engagement solutions, which includes solutions for point of sale, mobile store selling and enterprise order management to connect the brand’s channels and touchpoints for better customer experience.

The move forms part of L.L.Bean’s transformational journey to unify and modernize its retail technology foundation.

Aptos’ point of sale solution is expected to help L.L.Bean empower associates with the information they need to serve customers and increase sales through an enterprise view of customers, inventory and orders.

L.L.Bean associates can engage shoppers well beyond the cash wrap, including throughout the store and during pop-up events with microservices-based SaaS platform Aptos ONE Store Commerce, a mobile selling application.

JJ Rouhana – CIO, L.L.Bean, commenting on the customer engagement solutions from Aptos, said: “Customer satisfaction is the top priority in every decision we make at L.L.Bean.

“It’s not enough to have retail systems that meet current customer demand; retailers require a technology platform that can anticipate and adapt to future requirements.

“With Aptos solutions, L.L.Bean will continue to lead from the front in customer service and omni-channel retail excellence.”

Aptos Enterprise Order Management will add to L.L.Bean’s omni-channel focus and further strengthen its commitment to better customer service while increasing profitability by maximizing its inventory efficiency.

Commenting on the Aptos customer engagement solutions, Noel Goggin – Aptos CEO and culture leader said: “L.L.Bean puts its customers, associates and charitable giving at the forefront of everything it does, while bringing to market products of unsurpassed quality and craftsmanship.

“As a true pioneer in omni-channel retailing and what it means to be customer-centric, Aptos is proud to support L.L.Bean on its technology modernization journey.”

Founded in 1912 by Leon Leonwood Bean, L.L.Bean is a family-owned Maine-based company that currently operates 44 stores in 18 states across the US, along with 28 stores in Japan.

  Aptos, JJ Rouhana, L.L.Bean, Maine, Noel Goggin, USA