Kraft Heinz to acquire Brazilian condiments and sauces producer Hemmer
The Kraft Heinz Company has agreed to acquire Brazilian condiments and sauces producer Companhia Hemmer Indústria e Comércio (Hemmer) for an undisclosed price.
Hemmer is a 106-year-old company, based in Blumenau, Santa Catarina. Its acquisition will help Kraft Heinz to expand the taste options of its consumers in Brazil.
Furthermore, Hemmer will also support the strategy of Kraft Heinz in growing its International Taste Elevation product platform and its footprint in emerging markets.
Hemmer produces and sells various types of picked and preserved food, condiments, olive oil, as well as beverages.
Kraft Heinz said that the acquisition of Hemmer is aimed at expediting the growth of the two companies. It will grow the presence of Kraft Heinz in Brazil and help leverage its already established position in condiments and sauces.
Rafael Oliveira — Kraft Heinz International Zone President, commenting on Kraft Heinz acquisition of Hemmer, said: “This acquisition offers us a valuable opportunity to accelerate our international growth strategy centered around Taste Elevation – our portfolio of high-quality products that enhance the taste of food.
“Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”
On the other hand, Hemmer will benefit from the US food company’s distribution network and go-to-market model, which includes the growing foodservice channel in Brazil.
Commenting on Kraft Heinz acquisition of Hemmer, Christian Luef — Hemmer CEO said: “In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavor, quality, and portfolio variety. We are extremely honored by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region.”
The closing of the deal is subject to regulatory approvals by Brazil’s Administrative Council for Economic Defense (CADE).
In June 2021, Kraft Heinz had signed a deal worth nearly $100 million to acquire sauces manufacturer Assan Foods from Turkish conglomerate Kibar Holding.