Mars unveils new chocolate bar – SNICKERS Peanut Brownie
Confectionery giant Mars has unveiled a new chocolate bar called SNICKERS Peanut Brownie, a combination of SNICKERS bars and brownies, which will launch in the US in January 2021.
According to Mars, SNICKERS Peanut Brownie will come with two individual squares, which are coated in the SNICKERS chocolate, with a luscious layer of caramel along with a chewy peanut-brownie filling.
The confectionery giant will launch a limited first batch of the new chocolate bar this summer.
Josh Olken – Brand Director of SNICKERS said: “SNICKERS and brownies are two of America’s favorite treats, and we know people love both for the deliciousness and comfort that they bring. So, what could be better than putting them together?
“We’re excited to release our exclusive first batch of SNICKERS Peanut Brownie for our biggest fans to taste. It’s sure to be a delicious treat that brings the ultimate satisfaction.”
SNICKERS Peanut Brownie will be rolled out in Single, 1.2 ounces, Share, 2.4 ounces, and Sharing Stand Up Pouch, 6.61 ounces sizes.
Mars also plans to launch SNICKERS Peanut Brownie Ice Cream Bars early next year.