Kellogg’s launches Kellogg’s JUMBO SNAX to bring cereals in jumbo size packs


US cereals giant Kelloggs Company (Kellogg’s) has launched a new range of Kellogg’s JUMBO SNAX in a move to transform snack time through a jumbo-size packaging.

The new product range features Kellogg’s Froot Loops, Apple Jacks, Corn Pops–caramel crunch flavor, and Kellogg’s Frosted Flakes-inspired Tiger Paws.

According to Kellogg’s, the new Tiger Paws shape comes with a crisp, delicious flavor just like Kellogg’s Frosted Flakes but in a paw-shaped cereal bite.

The new Kellogg's JUMBO SNAX range.

The new Kellogg’s JUMBO SNAX range. Photo courtesy of Kellogg Company.

Erin Storm – marketing director of Kellogg All Family Cereal said: “Kellogg’s cereals shine as stars of the breakfast table, but for many, morning isn’t the only time for cereal.

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“With 30% of cereal eaten outside of breakfast, we believe Kellogg’s JUMBO SNAX make snacking easier and that each bite unleashes jumbo fun for the whole family.”

The US cereals giant said that all the four varieties will be available widely in a couple of options – a 12-pouch multipack with 0.45-ounce single-serve bags, which is said to be suitable for on the go or a midafternoon cereal snack, and a six-ounce multiserve resealable bag, which is said to be appropriate for sharing during family movie nights.

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Currently, Kellogg’s JUMBO SNAX can be purchased online and in the cereal aisle at grocery, drug, club, and convenience stores. The cereal producer said that the suggested retail prices range from $2.99 – $6.98 based on the count and pack size.

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