ixigo trains unveils Rohit Sharma as brand ambassador in bold new campaign

India’s leading online travel aggregator, ixigo, has made waves by announcing Indian cricket captain Rohit Sharma as the new brand ambassador for its trains app. The partnership, aimed at transforming perceptions of train travel, integrates Sharma’s widespread appeal with ixigo’s innovative platform.

As part of this collaboration, ixigo has launched a vibrant advertisement featuring Rohit Sharma in an unconventional role—a rapping ticketman. The commercial, filled with humour and energy, highlights ixigo’s cutting-edge features that promise a seamless and efficient train travel experience. These include real-time train updates, live running status, ticket confirmation chances, and an effortless booking system, all designed to simplify travel for millions of Indians.

According to Dinesh Kumar Kotha, CEO of ixigo Trains, Sharma’s iconic stature and values of perseverance and leadership align perfectly with the brand’s mission. He noted that the campaign introduces audiences to a new, playful side of Sharma, aiming to deepen the brand’s connection with a diverse consumer base. The advertisement, part of a broader 360-degree campaign, is set to run across digital, television, and outdoor platforms, ensuring it reaches every corner of the country.

Rohit Sharma, represented exclusively by RISE Worldwide, expressed excitement about the partnership, highlighting ixigo’s role in revolutionising train travel in India through its innovative solutions. He remarked that he looks forward to helping redefine how people perceive travel, making it stress-free and enjoyable for users nationwide.

The announcement reflects ixigo’s continued commitment to providing unique and user-friendly solutions for train travellers. Known for features like free cancellations, food delivery on trains, and travel guarantees with instant refunds, ixigo has positioned itself as a vital companion for modern travellers. This partnership with Sharma is expected to bolster its reach, cementing its leadership among India’s next billion users.

Since its inception in 2007 by founders Aloke Bajpai and Rajnish Kumar, ixigo has grown into a technology powerhouse, leveraging artificial intelligence to assist users in planning and managing travel efficiently. With a strong presence across rail, air, bus, and hotel bookings, ixigo serves millions of active users annually, providing tools to simplify and enhance their journeys.

As the campaign unfolds, industry watchers anticipate that Sharma’s endorsement will significantly amplify ixigo’s influence, making it synonymous with stress-free train travel. To catch a glimpse of Sharma’s unique avatar, viewers can explore the advertisement on ixigo’s official channels.