Infosys, Smart Europe announce D2C partnership in Europe’s EV sector

Infosys, a frontrunner in digital services and consulting on a global scale, unveiled a five-year alliance with automotive giant smart Europe GmbH. This collaboration, worth a substantial deal price, focuses on refining the Direct-to-Customer (D2C) approach specifically in the European domain. The primary objective is to amplify customer interactions for smart Europe GmbH’s existing electric vehicle (EV) model, smart #1, the newly revealed smart #3, and future all-electric iterations from the esteemed brand.

Redefining Online EV Purchases with Advanced Tech

Infosys, leveraging its profound knowledge in Machine Learning (ML), aims to revolutionize the online EV buying sphere. This partnership will enable smart Europe GmbH to harness advanced ML models for precise sales and post-sales demand forecasting. A testament to Infosys’s prowess, the tech giant was singled out for this transformative venture due to its profound understanding of amalgamating automotive sales techniques with e-commerce systems.

Smart Europe GmbH enlists Infosys to elevate D2C model and EV customer experience. Photo courtesy of Infosys Limited.

Delivering Comprehensive Value through End-to-End Engagement

Infosys, in this synergy, is geared to maximize the returns from software, data, and cloud ventures for smart Europe GmbH. By integrating its reliable procedural, functional, and technical proficiencies and supplementing them with a design thinking-oriented consulting model, Infosys is poised to optimize electric vehicle sales in 15 European nations. This strategy encompasses a holistic engagement blueprint, spanning from lead generation and conversion to sales and post-sales channels.

Dirk Adelmann, the CEO of smart Europe GmbH, commented, “Having Infosys as our ally in this expedition is a significant step. Their unwavering leadership dedication, combined with their capability to drive holistic application development and maintenance, will indubitably elevate our operational efficiency and user engagement.”

Echoing similar sentiments, Jasmeet Singh, EVP and Global Head of Manufacturing at Infosys, remarked, “Our association with trailblazers like smart Europe GmbH empowers us to deliver top-tier technologies, thereby bolstering their market competitiveness in Europe. With a potent blend of our domain expertise and regional stronghold, we are set to expedite smart Europe GmbH’s transition to cutting-edge digital solutions. This collaboration promises to be a pivotal moment in the electric mobility timeline for both entities.”