Mamaearth, the flagship brand under Honasa Consumer Limited, India’s largest digital-first Beauty and Personal Care (BPC) company, has reached a significant milestone with the opening of its 100th Exclusive Brand Outlet (EBO) in Mumbai’s R-City Mall, Ghatkopar. This new store not only signifies a major step in Mamaearth’s growth journey but also underscores its dedication to making toxin-free personal care products widely accessible.

The Significance of the 100th Store Launch

The store’s inauguration by founders Ghazal Alagh and Varun Alagh, alongside popular influencer Nikhil Sharma, known as Mumbiker Nikhil, marks a pivotal moment in the brand’s expansion strategy. Since launching its first store in early 2021, Mamaearth has experienced rapid growth, showcasing its commitment to broadening its offline presence.

Building Rich Consumer Experiences through Exclusive Brand Outlets

Mamaearth’s venture into exclusive brand outlets is an extension of its omnichannel strategy, aimed at creating immersive consumer experiences and deepening engagement in offline retail environments. These exclusive stores serve as experience centers, catalyzing the development of strategic categories such as color cosmetics, which require personalized service for purchase conversions.

Product Diversification and Retail Growth

Over the past year, Mamaearth has diversified its product range, now encompassing an extensive collection of over 250 SKUs. The brand’s remarkable growth in retail store count reflects its commitment to making its products accessible in various market segments.

Comments from the Leadership

Varun Alagh, Chairman & CEO of Honasa Consumer Ltd., expressed pride in the team’s achievement of reaching this century mark for Mamaearth in a record timeframe. He emphasized the importance of omni-channel presence and expressed gratitude towards customers for their support and love, fueling the brand’s growth. Alagh reaffirmed Honasa’s commitment to building purpose-led consumer brands that address personal care problems.

Mamaearth’s Purpose-Led Brand Philosophy

As a purpose-led brand, Mamaearth strongly adheres to the principle of ‘Goodness Inside,’ furthering goodness through its products and initiatives. The launch of the 100th store in Mumbai is a testament to the brand’s success and a key milestone in its journey.

With this significant expansion into offline retail, Mamaearth continues to strengthen its position in the Beauty and Personal Care market, providing consumers with a wide range of toxin-free, purposeful products.

  Ghazal Alagh, Honasa Consumer, India, Mamaearth, Mumbai, Nikhil Sharma, Varun Alagh