Hero MotoCorp opens first premium dealership ‘Hero Premia’ in Calicut

World-renowned motorcycle and scooter manufacturer, Hero MotoCorp, marked a significant milestone by inaugurating its first premium dealership, ‘Hero Premia’, situated in Calicut‘s vibrant auto hub in Kerala. This strategic move emphasizes the brand’s commitment to deliver an unmatched premium sales and service experience.

Hero Premia’s Features and Offerings

Modern Design with High-End Digital Integration

Hero Premia stands out with its modern architectural design, new-age digital technologies, and appealing aesthetics. It’s a culmination of the future of mobility with the integration of online and offline customer touchpoints. The addition of cloud technology and augmented reality tools offers customers a distinctive platform to explore their ideal motorcycle or scooter.

Product Highlights and Innovations

Among the showcased premium products, visitors can find the newly launched flagship motorcycle, Karizma XMR. Catering to the growing electric mobility trend, the Vida V1 scooters are also prominently displayed. Motorcycle enthusiasts will have a chance to admire the co-developed Harley-Davidson X440 as well.

Comments from the Leadership

Ranjivjit Singh, Chief Business Officer of India Business Unit at Hero MotoCorp, mentioned, “As we open doors of our first premium dealership in India, we are showcasing the future of mobility which is premium, innovative, and sustainable… Hero Premia is not only a point of sale but a testament to our promise of providing an unmatched high-quality brand experience.”

In-Depth Look at the Hero Premia Dealership

Distinct Visual Identity

Hero Premia brings forth a contemporary aura with unique design elements. The premium dark façade radiates modernity, and the nature-inspired interiors, such as mountain trails and rock walls, magnify its grandeur. Additionally, a luxurious hospitality lounge offers customers a relaxed, premium ambiance.

Diverse Product Display Zones

The dealership uses a distinctive brand language to present Hero MotoCorp’s diverse product range. One can find zones dedicated to urban and street motorcycling featuring electric and performance motorcycles. Lifestyle, merchandise, and accessories from both Hero MotoCorp and Harley-Davidson X440 adorn the display areas, providing a holistic brand experience.

Ensuring Exceptional Customer Experience

Spanning approximately 3,000 sq. ft., Hero Premia stands as a beacon of Sales, Service, and Spare-parts (3S). Strategically located, it is geared to offer customers an unparalleled premium ownership journey.