Hero MotoCorp becomes title sponsor of Hockey India League

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has solidified its commitment to Indian sports by becoming the title sponsor of the Hockey India League (HIL). This partnership, announced on December 14, 2024, will span three seasons starting from 2024-25, bringing renewed attention to hockey as one of India’s most beloved sports.

As the Hero Hockey League prepares to launch on December 28, 2024, the tournament introduces a groundbreaking development: a dedicated Women’s Hockey League featuring four teams alongside the eight men’s teams. This milestone underlines a significant step toward gender inclusivity and empowerment in Indian sports.

Hero MotoCorp’s Vision For Indian Hockey

According to Hero MotoCorp’s Executive Vice President, Sanjay Bhan, the company aims to foster a vibrant platform that celebrates India’s rich sporting heritage. By investing in the Indian hockey league, Hero MotoCorp envisions uniting communities and inspiring the next generation of athletes. Bhan noted that this partnership exemplifies their long-standing dedication to nurturing sports both in India and globally.

Dr. Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, echoed this sentiment, emphasizing the transformative impact of Hero MotoCorp’s support. He stated that the title sponsorship elevates the league’s stature while bolstering its role as a celebration of hockey as “India’s Game.”

Women’s Hockey League Marks A New Era

The inclusion of women’s teams in the Hero Hockey League sets a historic precedent. Hockey India officials have positioned this development as a cornerstone for promoting equality and amplifying women’s representation in sports. Bhola Nath Singh, a member of the HIL Governing Committee, highlighted the growing popularity of the women’s hockey teams, noting that this initiative will inspire young athletes and provide them with a professional platform.

Expanding Hockey’s Digital and Global Reach

The league’s 2024 edition will captivate audiences through a variety of platforms, including television, digital channels, and radio. This expanded outreach ensures that fans remain connected to every moment of the action. Hero MotoCorp’s support will further enable the Indian hockey league to spotlight domestic talent on a global stage, aligning with the company’s broader vision for sports development.

Hero MotoCorp’s strategic move demonstrates the increasing synergy between corporate sponsorships and the growth of Indian sports. The emphasis on gender inclusivity and digital outreach suggests that the partnership is more than just a commercial alignment—it’s a cultural and social initiative aimed at redefining the landscape of Indian hockey.