Green Monké partners with Cookies for major THC drink expansion in US

Two of the most innovative names in the cannabis industry, Green Monké and Cookies, are poised to make a significant impact on the cannabis beverage market with the launch of their latest THC-infused drinks. These beverages, designed to provide a premium alcohol alternative, are now available in ten US states. This collaboration signals a new chapter in the growing “Cali Sober” movement and showcases the potential of cannabis beverages to penetrate mainstream retail markets.

What Is the “Cali Sober” Lifestyle and Why Is It Trending?

The “Cali Sober” trend, emphasizing a wellness-focused lifestyle that swaps alcohol for cannabis, is gaining momentum. A 2023 analysis revealed that Generation Z consumes 20% less alcohol than Millennials, continuing a generational shift toward reduced alcohol consumption. This shift aligns with broader cultural changes, including increased interest in wellness and alternatives to traditional intoxicants.

The Green Monké and Cookies partnership captures this zeitgeist with their new line of hemp-derived THC drinks. These beverages are not only crafted as a replacement for alcohol but are also marketed to fit seamlessly into wellness trends like “Dry January.”

How Are Green Monké and Cookies Reshaping Cannabis Culture?

Green Monké, an award-winning cannabis beverage brand, and Cookies, the world’s most recognized cannabis company, are combining their expertise to launch a groundbreaking product line. Cookies’ expansive presence across 25 states and nine countries, coupled with Green Monké’s award-winning formulations, ensures wide accessibility and a high-quality consumer experience.

Pat Gleeson, CEO of Green Monké, underscored the cultural significance of this launch: “These new Cookies drinks embody the evolution of cannabis culture in 2025, celebrating California’s cannabis legacy while entering mainstream retail channels.”

What Sets the New THC-Infused Beverages Apart?

The four new flavors from Green Monké and Cookies offer both variety and sophistication. Infused with 10mg of THC and crafted using fast-acting nano-emulsion technology, these beverages promise precise potency and consistent effects. They are formulated with natural ingredients, ensuring a premium taste that appeals to both cannabis connoisseurs and new consumers.

Flavors Include:

• California Peach Iced Tea (Still)
• California Lemonade (Still)
• Tequila Sunrise (Sparkling)
• Hawaiian Rain (Sparkling)

Each drink reflects the brands’ commitment to innovation and quality. Priced at an MSRP of $16.99 for a four-pack, the products are competitively positioned to attract consumers seeking a refined alternative to traditional alcoholic beverages.

How Does Distribution Strategy Play a Role?

The success of this product line hinges on its extensive distribution network. A staggering 500,000 beverages will be available across 5,000 retail locations, including national chains like Total Wine and Circle K. Cookies’ well-established retail footprint, combined with Green Monké’s growing presence in the cannabis beverage sector, ensures unparalleled market penetration.

Additionally, consumers across the country can purchase these drinks online through Cookies’ website, expanding accessibility beyond physical stores.

What Are the Broader Market Trends Supporting This Launch?

The cannabis beverage market is experiencing exponential growth, driven by changing consumer preferences and legislative shifts. With beer consumption in the United States at a 23-year low and cannabis legalization gaining momentum, THC beverages are emerging as a compelling alternative.

This partnership also benefits from the brands’ established reputations. Cookies, co-founded by rapper and entrepreneur Berner alongside breeder Jai, has become a trailblazer in the cannabis industry. The brand is known for its proprietary cannabis cultivars and extensive product line. Green Monké, founded in 2021 by St. Peter’s Spirits, has quickly built a reputation for its high-quality, award-winning cannabis beverages.

How Are Green Monké and Cookies Impacting Communities?

Both brands are deeply committed to social impact. Cookies has a history of advocacy for communities disproportionately affected by the War on Drugs, while Green Monké donates 1% of its revenue to organizations addressing mental health and social isolation. These initiatives underscore their dedication to creating a positive societal impact alongside their business growth.

What Does the Future Hold for Cannabis Beverages?

The collaboration between Green Monké and Cookies represents more than a product launch—it signals a shift in how cannabis is integrated into everyday lifestyles. As cannabis beverages gain traction, their potential to replace alcohol and support wellness-focused habits is reshaping the industry.

With their innovative flavors, strategic distribution, and commitment to quality, Green Monké and Cookies are setting a new standard for cannabis beverages. As consumers continue to embrace alternatives to alcohol, this partnership is well-positioned to lead the charge.