Godrej Consumer Products Limited (GCPL) said that it will be investing INR 100 crores in the INR 300 crores Early Spring early-stage consumer fund, which is being created by Spring Marketing Capital.

The Godrej Group company will be the fund’s anchor. It will also provide its expertise and knowledge to help founders create solid, sustainable businesses.

Spring Marketing Capital is creating an investment franchise that will help and encourage founders in the process of creating the brands of the future. Helping companies harness marketing expertise and capital, the initial fund, which is INR 150 crore, continues to invest in companies at Series A and above funding rounds.

The Early Spring Fund will be investing INR 5 crores to INR 20 crores in each business, starting from seed until the pre-series A stage.

Spring Marketing Capital is steered by its three founders Raja Ganapathy, Vineeet Gopta, and Arun Iyer, who have decades of investment and experience in building brands.

Omar Momin — Godrej Consumer Products M&A Head said: “In sync with GCPL’s purpose of bringing the goodness of health and beauty to consumers, we are excited to collaborate with new-age companies in the home & personal care and health & wellness space along with Spring Marketing Capital.

“We intent to leverage our understanding of consumer space and learnings over the last decades to enable early-stage founders focused on building strong offline as well as online presence by offering differentiated products in India.”

  Early Spring, Godrej Consumer Products, Godrej Group, India, Omar Momin, Spring Marketing Capital