Fuzzy’s Taco Shop to hit Nevada: Landmark 20-restaurant deal with Mark Justice inked
Marking a milestone in the restaurant industry, Fuzzy’s Taco Shop, the acclaimed Texas-based restaurant chain known for its signature Baja-style cuisine, has just unveiled a monumental 20-restaurant deal with none other than Mark Justice. This groundbreaking agreement will pioneer the brand’s expansion into the buzzing Nevada market. With an impressive roster of 138 franchise-and corporate-owned locations scattered across 19 states, Fuzzy’s Taco Shop is fast becoming a household name.
A Strategic Alliance with an IHOP Titan
But who is Mark Justice? Aside from his newly minted association with Fuzzy’s Taco Shop, Justice has made a mark as the proud owner and operator of IHOP restaurants spanning eight states, steered by his restaurant management powerhouse, Mr. Stax, Inc. This collaboration gains even more significance as Justice emerges as the pioneering IHOP franchisee to dive into a franchise agreement with Fuzzy’s, post its 2022 acquisition by the renowned Dine Brands.
Paul Damico, the man at the helm of Fuzzy’s Taco Shop as its President, was all praises for Justice, stating, “Mark is a seasoned restaurant operator whose expertise in scaling and operating restaurant brands aligns seamlessly with our vision. His commitment to preserving the Fuzzy’s brand ethos is what makes this partnership special.”
A Meeting that Set the Course
The partnership’s seeds were sown at a Dine Brands conference in Washington D.C., where Justice had a fortuitous meeting with Damico. Expressing his enthusiasm, Mark Justice, the COO of Mr. Stax, Inc., said, “Paul’s unwavering passion for Fuzzy’s Taco Shop caught my attention. Recognizing the unique opportunity Fuzzy’s presented, I knew it would be a splendid addition to our portfolio.”
Further, he emphasized the brand’s adaptability, explaining, “What’s remarkable about Fuzzy’s is its flexible footprint. Every establishment is crafted keeping in mind the local market, offering an authentic neighborhood experience.”
Las Vegas, the Next Taco Destination
With plans solidified, Justice is gearing up to launch his inaugural Fuzzy’s Taco Shop in the entertainment capital, Las Vegas. This is just the beginning, with a blueprint for a larger footprint across various Nevada markets in the subsequent seven years.
For Justice, a Las Vegas resident, the excitement is palpable. “I’m eager to introduce Fuzzy’s to our vibrant community. With its diverse offerings, it caters to everyone, from young families to late-night workers,” he exclaimed.
A little throwback: Established in 2003 in Fort Worth, Texas, Fuzzy’s Taco Shop has carved a niche in the fast-casual segment. Serving up delectable Mexican dishes with a Baja twist, the brand is synonymous with laid-back vibes, iconic Baja-style tacos, delectable chips, and queso, all dished out at unbeatable prices.