Floor & Decor expands to Venice, Florida: A major milestone in hard-surface flooring

Floor & Decor, a leading specialty retailer in the hard-surface flooring industry, has launched its newest warehouse-format store in Venice, Florida, located at 4411 South Tamiami Trail. The store, which opened its doors with a ribbon-cutting ceremony scheduled for January 14, represents a significant step in the company’s nationwide expansion. Floor & Decor is renowned for offering the broadest selection of in-stock hard-surface flooring products at competitive prices, appealing to homeowners, DIY enthusiasts, and professionals alike.

This Venice location marks the company’s 33rd warehouse in Florida and is managed by Nataliia Roberts, Chief Executive Merchant, alongside a team of approximately 45 associates. Roberts emphasized the company’s mission to serve the Venice community by providing high-quality flooring solutions, free design services, and a tailored shopping experience for local needs.

A Proven Formula: Wide Selection and Competitive Pricing

Founded in 2000 and headquartered in Atlanta, Floor & Decor has established itself as a key player in the home improvement sector. With more than 240 warehouse stores and five design studios across 38 states, the company delivers an unparalleled selection of in-stock flooring options. This includes tile, natural wood, luxury vinyl, natural stone, laminate, and decorative accessories.

Floor & Decor’s commitment to offering “everyday low prices” is reinforced by its Low-Price Promise, ensuring competitive pricing across all product categories. Customers who find lower prices on identical products can rely on the company to honor price matches upon verification. This pricing model, combined with the availability of over one million square feet of in-stock flooring per location, positions the retailer as a go-to destination for both professionals and homeowners.

How Floor & Decor Stands Out in a Competitive Market

One of the company’s unique strengths lies in its vertically integrated business model, which involves direct sourcing of materials from manufacturers worldwide. This approach allows Floor & Decor to introduce innovative flooring trends, meet diverse consumer demands, and maintain quality standards—all while keeping costs low.

The company’s stores are designed not only as retail spaces but also as comprehensive design centers. Customers benefit from free design consultations with in-store experts who help them plan projects, select materials, and visualize the final look. For professional contractors, the company’s PRO Services offer exclusive benefits such as bulk pricing, on-site delivery options, and dedicated account managers.

In Venice, the store’s design reflects Floor & Decor’s proven strategy of blending national expertise with a localized focus. By adapting its product mix to meet regional preferences, the company ensures each store delivers a unique experience tailored to its community.

Grand Opening Highlights and Community Involvement

The ribbon-cutting ceremony on January 14 at 4:00 p.m. ET marks the formal introduction of Floor & Decor to Venice. This event is expected to draw local leaders, customers, and professionals, setting the stage for the company to integrate into the community it serves.

To further engage local professionals, the company is hosting a PRO Industry Networking Event on February 1. This exclusive gathering invites contractors, builders, and designers to explore the store’s offerings, network with peers, and enjoy an opportunity to win prizes totaling over $10,000. Prizes will be announced every 15 minutes throughout the event, creating excitement and encouraging participation.

The Impact of Floor & Decor’s Expansion

Floor & Decor’s continued expansion underscores its confidence in the growing demand for home improvement and flooring solutions across the United States. The Venice store is part of a broader strategy to strengthen the company’s footprint in Florida, a state that has consistently ranked as one of its strongest markets.

Industry experts point to the retailer’s ability to adapt to market trends and invest in community engagement as key drivers of its success. By prioritizing customer needs, Floor & Decor positions itself as not just a retailer, but a partner in creating beautiful, functional spaces.

Expert Insights on the Flooring Industry

According to industry analysts, the hard-surface flooring market is projected to experience steady growth, driven by increased interest in home renovation projects and the rising popularity of materials like luxury vinyl plank and engineered wood. Floor & Decor’s strategic focus on offering a comprehensive selection of these materials aligns with broader consumer preferences, ensuring its relevance in a competitive landscape.

Flooring professionals in Venice can particularly benefit from the company’s PRO Premier Rewards program, which offers exclusive discounts and perks for frequent buyers. This program not only supports local businesses but also helps contractors deliver cost-effective solutions to their clients.