EaseMyTrip ventures into hospitality with premier 5-star hotel in Ayodhya
EaseMyTrip, one of India’s foremost online travel tech platforms, has announced its foray into the hospitality sector with the unveiling of a luxurious 5-star hotel in Ayodhya. Located strategically near the iconic Shree Ram Mandir, the hotel is set to provide an unmatched blend of spirituality and luxury to pilgrims and tourists. This venture is a significant step towards enhancing the spiritual journey of visitors to Ayodhya, which is less than 1 kilometer from the revered temple.
The decision to launch a 5-star hotel in Ayodhya comes at a time when religious tourism in India is witnessing unprecedented growth. In 2022, religious tourism attracted 1439 million tourists, generating INR 1.34 lakh crore, with projections suggesting the sector could generate 59 billion in revenue by 2028 and create 140 million jobs by 2030. EaseMyTrip’s investment of up to INR 100 crores in Jeewani Hospitality Private Limited represents a 50% stake in the joint venture company, signifying a robust commitment to tapping into this booming market.
EaseMyTrip Expands into Hospitality with a New 5-Star Hotel in Ayodhya
Nishant Pitti, CEO & Co-Founder of EaseMyTrip, expressed enthusiasm for the venture, stating, “We are delighted to announce our intent towards the newest Joint Venture, a lavish retreat that not only epitomizes luxury but also cultivates a tranquil ambiance amidst the dynamic religious ambiance of Ayodhya.” Following the Pran Pratishtha of the Ram Temple, Ayodhya has become a prime investment destination, attracting over 2.4 million visitors and highlighting the city’s potential for high-end hospitality ventures.
Dhruv Jeewani, Director of Jeewani Hospitality, also shared his excitement about the partnership, emphasizing the significance of creating a luxurious hotel experience that complements the spiritual journey of visitors to Ayodhya. “Our vision is to offer guests not only luxurious amenities but also a deeply immersive spiritual journey, complementing the vibrant religious landscape of Ayodhya,” he said.
The collaboration between EaseMyTrip and Jeewani Hospitality aims to redefine luxury standards in Ayodhya, leveraging the travel expertise of EaseMyTrip and the commitment to excellence of Jeewani Hospitality. This initiative marks a significant milestone in EaseMyTrip’s strategic expansion and its dedication to contributing to India’s tourism growth. The upcoming upscale property promises to deliver exceptional experiences for both leisure and business travelers, enhancing Ayodhya’s hospitality offerings.