EaseMyTrip.com launches first offline retail store in Surat
EaseMyTrip.com, an online travel tech platform in India, has made a strategic move by announcing the launch of its first offline retail store in Surat, Gujarat.
This expansion plan aims to cater to customers who prefer a personalized “meet and greet” experience, reflecting the company’s commitment to exceptional service and meet evolving customer needs.
The newly opened office is strategically located on Ghod Dod Road, Surat, aligning with EaseMyTrip’s goal of broadening its footprint and operations. The store’s interior is thoughtfully designed with contemporary elements and brand colors, ensuring strong brand recall among customers. It offers a welcoming ambiance for travelers seeking premier services.
EaseMyTrip’s Surat store provides a comprehensive range of services, including flight and hotel reservations, bus and railway ticket purchases, and vacation, cruise, and charter package bookings. Additionally, the store offers supplementary services such as visa applications and related formalities, further enhancing the convenience for travelers.
Earlier this year, EaseMyTrip.com announced its plans to establish offline retail stores as part of its flagship franchise business in India. The Surat store launch is a significant milestone in this strategy, allowing the company to offer customers an unmatched in-store retail experience.
This move follows the recent inauguration of their first store in Patna, Bihar, reinforcing EaseMyTrip’s commitment to expanding its offline presence across the country.
EaseMyTrip.com’s entry into the offline retail space with its Surat store marks a strategic step towards providing customers with personalized travel services. By broadening its operations and establishing a strong physical presence, EaseMyTrip.com aims to enhance brand visibility, meet evolving customer demands, and solidify its position as a trusted travel platform.
Rikant Pittie — EaseMyTrip Co-Founder said: “Our innovative EaseMyTrip franchise system is disrupting the travel industry by providing convenient access to our services, overcoming the limitations of digital literacy. The inauguration of our latest establishment in Surat signifies a noteworthy achievement in our pursuit of establishing a robust nationwide footprint.
“Our expansion strategy aims at enhancing brand visibility and accessibility, thereby ensuring that our valued consumers can access our trusted travel services with ease, irrespective of their internet competency.”