Earth’s Best Organic Infant Formula restores nationwide supply amid ongoing market challenges

After years of supply chain instability and shortages that left caregivers scrambling, Earth’s Best Organic Infant Formula is once again fully available nationwide. As a flagship brand of The Hain Celestial Group, Earth’s Best has served as a cornerstone of organic infant nutrition for over 35 years. With the recent recovery of its supply chains, the company is addressing the lingering challenges of the infant formula market and reaffirming its commitment to families across the United States.

The Infant Formula Crisis: A Three-Year Recovery

The U.S. infant formula market was severely disrupted in 2021, when COVID-19-related supply chain challenges coincided with a large-scale product recall by a major industry supplier. These events left shelves bare and caregivers grappling with limited alternatives. At the height of the crisis, more than 40% of infant formula products were out of stock, creating unprecedented demand and further complicating production.

While the overall supply of infant formula has improved in the years since, the market has not yet fully stabilized. In this context, Earth’s Best has emerged as a trusted brand, leveraging its expertise and reputation to help restore reliable formula availability.

Earth’s Best: A Pioneer in Organic Infant Nutrition

Recognized as the Best Organic Baby Formula of 2024 by BabyCenter, Earth’s Best offers USDA-certified organic infant formulas designed to meet the diverse nutritional needs of children. The brand remains the only U.S. provider of four distinct organic formula types: dairy, sensitivity, gentle, and toddler milk drinks.

Chad Marquardt, President of Hain Celestial North America, emphasized the company’s long-standing dedication to quality and transparency. “As a trusted leader in organic nutrition, we use only the highest-quality ingredients to meet the dietary needs of little ones,” he said, noting that Earth’s Best has been a reliable choice for families for more than three decades.

Meeting Demand with Enhanced Production Capabilities

To address the evolving needs of caregivers, Hain Celestial collaborated with Perrigo, a key supplier, to upgrade manufacturing processes and implement rigorous quality controls. These measures reflect the company’s commitment to adapting to stricter regulatory requirements while maintaining high production standards.

Manufactured in Vermont and Ohio, Earth’s Best formulas feature non-GMO ingredients and milk sourced from grass- and grain-fed cows. The products provide 30 essential vitamins and minerals, alongside omega-3 DHA and omega-6 ARA, to support brain and eye development. By integrating these premium features, the company aims to reinforce consumer confidence and loyalty in a competitive market.

Consumer Loyalty and Market Impact

Earth’s Best has cultivated a strong following, with over 70% of consumers familiar with the brand and 83% of its dairy formula buyers refusing to substitute for alternatives. These metrics highlight the brand’s position as a leader in the $5 billion powdered formula market, which continues to grow in both demand and complexity.

With its return to full stock, Earth’s Best products are now widely available at leading retailers, including Walmart, Amazon, Publix, and Kroger. The move ensures that families nationwide can once again access safe, nutritious, and organic infant nutrition solutions.

A Broader Commitment to Health and Wellness

The restocking of Earth’s Best aligns with The Hain Celestial Group’s broader mission to promote healthier living. The company, headquartered in Hoboken, New Jersey, is known for its diverse portfolio of health-focused brands, including Celestial Seasonings teas, Avalon Organics personal care, and Garden Veggie Snacks™.

Hain Celestial continues to innovate and adapt to meet the needs of modern consumers, focusing on sustainable practices and high-quality products that benefit people, communities, and the planet.

Restoring Caregiver Confidence

As the infant formula market works toward long-term stability, Earth’s Best serves as a beacon of reliability. Its fully restocked organic formulas offer caregivers peace of mind, combining superior nutrition with the trusted assurance of a long-standing leader in the industry.