Datamatics, Memphis Area Transit Authority to launch GO901 smart card system


Datamatics, a global leader in digital technologies, operations, and experiences, announced today its high-profile collaboration with the Memphis Area Transit Authority (MATA) to launch the revolutionary GO901 Smart Card System. This state-of-the-art system kicked off on August 21, 2023, and is set to transform public transport in Memphis, USA, offering commuters an unparalleled seamless and convenient travel experience.

Datamatics Integrates TruFare into GO901

This new transit solution falls under MATA’s Next Generation Fare System (NGFS) and leverages Datamatics’ expertise in Automatic Fare Collection (AFC). Datamatics has seamlessly integrated its TruFare AFC platform into the GO901 Smart Card solution, allowing for effortless ticket purchasing and contactless travel across the city. The company has also developed commuter-friendly kiosks, strategically located throughout Memphis, for hassle-free card top-ups.

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Cash and Card Loading Features for Commuters

The GO901 Smart Card System, developed in collaboration with Datamatics, provides an array of payment options. Commuters can conveniently load both cash and trips directly onto the Smart Cards. For those who prefer cash transactions, Datamatics has developed kiosks around the city for easy ticket vending and cash loading onto Smart Cards. Additionally, more than 300 stores across Memphis will also offer Smart Card sale and reloading services.

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CEO Highlights Datamatics’ Commitment to Commuter Experience

Rahul Kanodia, Vice Chairman and CEO of Datamatics, expressed his excitement about the collaboration, stating, “Our participation in MATA’s Next Generation Fare System marks a significant step toward improving commuter experiences worldwide. Our TruFare system provides both a secure, cashless travel solution for commuters and operational benefits for transit operators.” Datamatics, with over 30 successfully delivered AFC projects globally, continues to be a dominant player in the Automatic Fare Collection sector.

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Datamatics’ Global Footprint in AFC Solutions

Datamatics stands out in its capability to deliver robust Automatic Fare Collection solutions, having successfully rolled out AFC platforms in cities such as San Diego, Mumbai, Kolkata, Lucknow, and New Delhi. The GO901 Smart Card System marks yet another milestone for Datamatics in the realm of transformative transport solutions, confirming its dedication to enhancing commuter experiences globally.

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