D’Amelio Brands dives into F&B sector with investment from Fifth Growth Fund
In a bold move spotlighting the fusion of digital influence and business, D’Amelio Brands has secured a $5 million investment from the consumer-centric media and tech giant, Fifth Growth Fund (FGF). This infusion of capital sets the stage for D’Amelio Brands’ dynamic expansion into the Food & Beverage (F&B) industry, ushering in the anticipated launch of D’Amelio Foods this fall.
Marc D’Amelio, the CEO of D’Amelio Brands and the entrepreneurial force behind this venture, shared his vision, “Our pivot into the Food & Beverage space, powered by FGF’s support, aligns perfectly with our mission of unveiling socially impactful brands that truly resonate with our vast audience.” Reflecting the family-centric nature of their business, he added, “Our upcoming product lineup, inspired by our personal favorite flavors, evokes the warm, familial memories we cherish. We’re eagerly waiting for consumers to indulge in our offerings and create memorable moments of their own.”
D’Amelio Foods is not just another brand. It promises a delightful assortment of premium, delectable, and readily available snacks. Taking a hands-on approach, the D’Amelio family is set to play an instrumental role across the spectrum, from product ideation to strategic marketing, ensuring their offerings redefine everyday snacking experiences.
Elevating this partnership, Royce Wilson from Fifth Growth Fund will be joining the Board of Directors at D’Amelio Brands. The company’s collaboration also extends to Trusted Influence, a visionary brand championing the convergence of retail and the digital creator economy. They are partnering with both D’Amelio Brands and Fifth Growth Fund to mastermind the brand’s strategy, source premium ingredients, and orchestrate pivotal retail deals for a nationwide reach.
Royce Wilson expressed his enthusiasm, saying, “This unique alliance of D’Amelio Brands, FGF, and Trusted Influence exemplifies innovation in product creation and distribution. The D’Amelio family’s knack for capturing Gen Z’s distinct taste preferences assures the market of innovative, top-tier products. Our investment goes beyond mere capital; it’s a pledge towards reimagining how brands foster meaningful connections with their audience.”
This announcement follows D’Amelio Brands’ successful foray into the fashion industry with the debut of D’Amelio Footwear in May 2023. The brand’s strategic ventures showcase the potent combination of influencer-led branding and traditional business acumen.