Dabur India, an Ayurvedic products maker, has entered into the ghee category, by launching Dabur 100% Pure Cow Ghee.

The consumer goods company claimed that the Dabur 100% Pure Cow Ghee is the first traceable ghee in India.

K. Ganapathy Subramaniam – Dabur India DGM Marketing (Innovations) said: “Dabur is sworn to its motto of being dedicated to the Health & Well-Being of every household. We are moving forward on this mission with the launch of Dabur 100% Pure Cow Ghee.

“It is a natural immunity booster with antioxidant properties, improves digestion and is a good source of energy. The hygienic process of making this Ghee ensures nutrition in every spoon and it has a great taste and aroma along with danedaar texture.”

According to Dabur India, its ghee product is made from milk sourced from indigenous cows bred in the state of Rajasthan.

Dabur 100% Pure Cow Ghee will be exclusively launched on e-commerce platform Grofers.

Anish Srivastava – VP-Category at Grofers said: “We are excited to launch ‘Dabur 100% Pure Cow Ghee’ during our flagship semi-annual Grand Orange Bag Days sale. In these uncertain times, as more and more consumers are using eCommerce channels to purchase food products, we have joined hands with Dabur to provide our consumers easy and fast access to natural and healthy products they love.

“This GOBD, our consumers will get a ‘100% guaranteed inaam’ on every order along with maximum savings by shopping from the comfort and safety of their homes.”

  Anish Srivastava, Dabur India, ghee, Grofers, India, K. Ganapathy Subramaniam