Claritev unveils new brand identity, reinforcing its mission to transform healthcare affordability and transparency

Claritev Corporation, formerly known as MultiPlan, has announced a significant corporate rebrand, reflecting its expanded focus on healthcare affordability solutions, AI-driven healthcare, and price transparency tools. The transition marks a pivotal moment for the company, which has played a key role in healthcare cost management for nearly 45 years. Beginning February 28, 2025, the company will trade under its new ticker symbol, CTEV, on the New York Stock Exchange, a move designed to align with its evolving identity and technological advancements.

MultiPlan Rebrands as Claritev, Signaling a New Era in Healthcare Technology

The transformation to Claritev underscores the company’s mission to modernize healthcare cost management by leveraging cutting-edge artificial intelligence, data analytics, and provider network optimization. With an increased emphasis on price transparency tools, the company aims to deliver solutions that reduce healthcare costs, enhance provider efficiency, and eliminate surprise medical billing for consumers.

Claritev’s Evolution in Healthcare Cost Management

Originally founded in 1980 as a New York-based hospital network, the company has expanded into a national healthcare technology leader specializing in data-driven healthcare affordability solutions. Over the years, it has built a vast network, serving more than 700 healthcare payors, 100,000 employers, and 1.4 million contracted providers, while also working to optimize claims processing, network efficiency, and benefits design.

With the rebrand, Claritev is accelerating investments in AI-driven healthcare solutions, focusing on expanding predictive analytics, automated claims processing, and advanced pricing models that increase transparency in healthcare pricing. This move reflects the company’s strategic direction in delivering next-generation cost management tools tailored to healthcare payors, providers, and consumers.

Industry experts emphasize that the evolution toward data-driven healthcare affordability solutions is critical as the demand for more efficient cost-containment strategies grows. The healthcare sector continues to grapple with rising expenses, regulatory shifts, and consumer demands for greater transparency in medical billing. By embracing advanced technology, Claritev positions itself as a leader in streamlining reimbursement processes, reducing waste, and ensuring fair pricing models that benefit all stakeholders.

Harnessing AI and Data to Improve Healthcare Pricing Transparency

One of the core objectives behind the rebrand is to strengthen Claritev’s role in promoting fair and transparent healthcare pricing. Through AI-driven healthcare solutions, the company is developing smart data-driven platforms that analyze claims in real-time, identify cost inefficiencies, and provide insights that enhance affordability for healthcare consumers.

The integration of machine learning and predictive analytics into Claritev’s enterprise solutions is expected to enhance the company’s ability to identify billing discrepancies, prevent balance billing issues, and optimize provider payment structures. By focusing on technology-driven transparency, the company aims to support healthcare payors, employers, and government programs in achieving cost efficiencies without compromising patient care.

The healthcare industry’s shift toward value-based care models has placed greater emphasis on the need for advanced analytics and automated pricing tools. By implementing AI-driven pricing models, Claritev seeks to enhance reimbursement accuracy, ensuring that patients are billed fairly while healthcare organizations receive appropriate compensation for their services.

Claritev’s Strategic Growth and Expanded Industry Influence

The rebranding effort extends beyond a simple name change, reflecting Claritev’s commitment to innovation in network optimization, claims management, and data-driven healthcare affordability solutions. The company’s presence will continue to expand across major industry events, starting with its official brand launch at ViVE 2025, where it will introduce its new identity to partners and industry stakeholders.

The rebrand also signals a shift toward deepening partnerships with health systems, insurers, and government agencies to create a more efficient, transparent, and cost-effective healthcare ecosystem. With ongoing developments in regulatory compliance and AI-driven payment models, Claritev is poised to support large-scale digital transformation initiatives aimed at enhancing healthcare affordability.

Despite the name change, the company has assured stakeholders that its existing suite of services will remain unchanged, with an enhanced focus on scaling innovative data solutions. Clients and partners can expect to see the Claritev brand take shape over the coming months as the company continues to execute its growth strategy.

Claritev’s Role in the Future of Healthcare Technology

As Claritev embarks on this new chapter, its commitment to leveraging AI and data science for healthcare cost optimization remains at the forefront. The company’s expertise in analyzing large-scale claims data, optimizing provider networks, and implementing price transparency tools places it in a strong position to drive meaningful change across the industry.

The increasing demand for affordable healthcare solutions has reinforced the need for intelligent cost management strategies. By developing AI-powered tools that improve claims accuracy, reduce fraud, and enhance patient financial protections, Claritev aims to be a catalyst for greater efficiency in healthcare transactions.

The company’s ongoing investments in next-generation data solutions are expected to redefine how healthcare pricing is structured, ensuring that payors, providers, and patients benefit from a fair, transparent, and sustainable healthcare system.

About Claritev

Claritev Corporation (NYSE: CTEV) is a leading healthcare technology, data, and insights company, dedicated to driving affordability, transparency, and efficiency in the U.S. healthcare system. Formerly known as MultiPlan, Claritev specializes in AI-driven healthcare solutions, price transparency tools, and cost-saving analytics to optimize claims processing, provider networks, and benefits design.

With over 700 healthcare payors, 100,000 employers, and 1.4 million contracted providers, Claritev is at the forefront of digital transformation in healthcare cost management. The company’s technology-driven approach aims to streamline billing processes, eliminate waste, and empower stakeholders with actionable insights that make healthcare more affordable for all.