Chipoys rolled tortilla chips make crunchy debut in Australia and New Zealand

US-based snack brand, Chipoys, known for its boldly flavoured rolled tortilla chips, announced its expansion into the Australian and New Zealand markets.

La Fiesta Confectionary, the exclusive master distributor, along with Aztec Mexican Products, will be responsible for the distribution of the product. Having successfully launched in the United States in fall 2021 and subsequently expanding into Europe, the rapid rise in popularity of the brand has necessitated its wider rollout to other countries.

Chipoys is committed to offering customers high-quality ingredients packed into a unique rolled tortilla shape for an enhanced crunchy experience.

The brand’s standard 56.7 and 113.4-gram bags each contain 140-160 calories and two grams of protein, and are free of trans-fat, cholesterol, artificial flavours, colours, and preservatives. This health-conscious approach aligns with the stricter regulations around dyes and colouring in Australia and New Zealand.

Chipoys snack brand takes bold flavours down under, expanding into Australia and New Zealand. Photo courtesy of Chipoys/PRNewswire.

The expansion will see all four of Chipoys’ flavours — Original, Spicy Ranch, Chile Lemon, and Fire Red Hot — available in the new markets. The brand also revealed that it is currently developing new flavours, indicating its ongoing ambition to innovate and challenge the snack industry.

Erick Kozin — Chipoys Co-Founder said: “We are excited to bring Chipoys to a new audience worldwide!

“After a successful launch in the United States and Europe, it is a priority to establish our brand as a worldwide household name and go-to snack for consumers around the world. We look forward to continuing our expansion and growing the popularity while offering customers more product options.”