In a notable expansion of its sports sponsorships portfolio, Castrol, a subsidiary of the bp group and a globally recognized lubricant brand, has proudly announced its partnership with the Mumbai Indians (MI) as the ‘Official Performance Partner’ for the highly anticipated 2024 cricketing league, set to commence on March 22, 2024. This collaboration is a testament to Castrol’s longstanding commitment to associating with premier sporting events worldwide, echoing its previous successful association as an associate sponsor for streaming the 2023 TATA Indian Premier League (Tata IPL) on JioCinema.

As part of this strategic partnership, the emblems of bp and Castrol will be prominently featured on the lead leg of all players’ official gear throughout the 2024 season, signifying a deep-rooted alliance between two entities renowned for their commitment to performance and excellence. Castrol’s century-long reputation for delivering performance-driven products and services finds a perfect match in Mumbai Indians, a cricket franchise celebrated for its consistent and outstanding achievements, including seven championship titles.

Rohit Talwar, Vice President and Head of Marketing at Castrol India Limited, expressed his enthusiasm about the collaboration, highlighting the shared values of high performance and relentless pursuit of excellence between Castrol and Mumbai Indians. This partnership not only underlines Castrol’s dedication to providing top-tier lubricants but also signifies its support for the team’s aspirations in the upcoming tournament.

A spokesperson for Mumbai Indians welcomed the partnership, emphasizing the unique opportunity it presents for both Castrol and the team to engage with an extensive and dedicated fan base, leveraging the global market dominance of Castrol and the widespread popularity of Mumbai Indians.

This collaboration marks a pivotal moment for Castrol as it continues to navigate a path of innovation and technology in the lubricant industry. With an unwavering focus on the demand for mobility solutions for internal combustion engines and a keen eye on the evolving electric vehicle (EV) segment in India, Castrol is poised to captivate a wider audience. This partnership with Mumbai Indians not only reaffirms Castrol’s position as a preferred choice for advanced performance lubricants and services but also showcases its commitment to excellence and innovation in an ever-changing market landscape.

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