Birlasoft, Freshworks partner for customer experience management services

Birlasoft has entered into a global partnership with US-based software company Freshworks to help enterprises offer improved customer experience management services to customers with the help of new-age digital transformation solutions.

The partners will provide products to businesses to delight their customers as well as employees.

The partnership will focus on building capabilities and innovative, niche-industry solutions for enabling enterprise clients to address challenges faced during their transformation journey, while driving both value and success at scale.

Freshworks is said to take a fresh approach to developing and delivering software for customer relationship and IT service management. The company said that Freshworks’s software is affordable and can be quick to implement and is designed for the end-user.

Hervé Danzelaud — Vice President of Global Channels and Alliances, Freshworks said: “We take a fresh approach to building software that helps businesses of all sizes easily delight their customers and employees. Birlasoft’s expertise in creating world-class digital transformation solutions makes them a natural partner for our modern customer relationship and IT service management software.”

Birlasoft said that it is committed to provide digital-first solutions to its clients for expanding business capabilities and enhance the end-user experience through the integration of the best-of-breed solutions from partners such as Freshworks into its offerings.

Ashutosh Mankar — Vice President, Infrastructure and Cloud Technology Services, Birlasoft, said: “The past few years have seen enterprises put a premium on their digital transformation plans, considering the speed of digital adoption within the business ecosystem and the ROI it can deliver for enterprises.

“Our strategic partnership with Freshworks Inc. will act as a safe springboard for customers who are keen to reimagine customer experiences, strengthen relationship management, and reap benefits from agile digital transformation programs.”