Bharti Airtel partners with Google Cloud to revolutionize cloud solutions in India


Bharti Airtel (Airtel) has embarked on a strategic collaboration with Google Cloud, aiming to drastically enhance cloud adoption and modernization for Indian businesses. This alliance is set to harness a suite of advanced cloud solutions from Google Cloud, tailored to accelerate digital transformation among Airtel’s extensive customer base, which includes over 2,000 large enterprises and one million emerging businesses. This collaboration addresses the burgeoning Indian public cloud services market, which, according to IDC, is projected to escalate to $17.8 billion by 2027.

Innovative Solutions and Advanced Technology Integration

The partnership between Airtel and Google Cloud is poised to merge their respective expertise in connectivity and AI technology to foster the development of industry-leading AI/ML solutions. Airtel plans to leverage its substantial data sets to train a range of novel solutions that promise to amplify value for its customers. Among these innovations are geospatial analytics solutions equipped with advanced location intelligence capabilities for trend-spotting, market assessment, and risk management. Additionally, Airtel aims to enhance voice analytics solutions to support superior conversational applications across various languages and implement marketing technology solutions to predict consumer behavior and streamline content creation.

Bharti Airtel partners with Google Cloud to transform cloud solutions and AI integration, driving digital transformation across Indian businesses.

Bharti Airtel partners with Google Cloud to transform cloud solutions and AI integration, driving digital transformation across Indian businesses.

Enhanced Offerings for Diverse Industries

Further augmenting its service portfolio, Airtel has introduced an end-to-end Internet of Things (IoT) solution specifically designed for the utility sector. This solution integrates connectivity, Google Cloud services, and application software into a unified offering, ensuring seamless, hassle-free deployments. To support its burgeoning cloud-based solutions business, Airtel has also established a managed services center in Pune, staffing it with over 300 experts extensively trained to master Google Cloud services and develop cutting-edge technological solutions.

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Executive Insights on the Strategic Collaboration

Gopal Vittal, MD & CEO of Bharti Airtel, emphasized the critical role of cutting-edge cloud and AI solutions in India’s rapid digital transformation. “We are thrilled to partner with Google Cloud to jointly tackle this market opportunity with secure and scalable cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve real-world problems,” said Vittal.

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Echoing this sentiment, Thomas Kurian, CEO of Google Cloud, remarked on the milestone achievement, “Our strategic collaboration with Airtel marks a significant step towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences.”

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From an expert perspective, this partnership is a strategic move by Airtel to not only enhance its offerings but also to solidify its position in a highly competitive market. By combining its widespread connectivity with Google Cloud’s advanced AI capabilities, Airtel is well-positioned to meet the diverse and evolving needs of its vast customer base, offering scalable solutions that are critical for the digital era.

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