Aqara expands IoT presence with Amazon brand store launch in Netherlands


Aqara, a global leader in IoT technology, announced the launch of its new Amazon brand store in the Netherlands, marking a significant milestone in its expansion across European markets. This strategic move enhances the accessibility of Aqara’s innovative smart home products to Dutch consumers and extends its presence in the European e-commerce sector.

Since establishing its first European Amazon brand store in the UK in 2021, Aqara has rapidly expanded its digital footprint, now reaching countries including France, Germany, Italy, Spain, Poland, and the Netherlands. This expansion ensures that Aqara’s comprehensive portfolio of smart home devices is readily accessible to a broad European audience.

Product Innovations and Smart Home Integration

Aqara’s offerings are designed to elevate the smart home experience, making daily life safer, more comfortable, and energy-efficient. The company is at the forefront of adopting Matter-enabled products, enhancing interoperability across various platforms and devices. Notable products available at the Aqara Amazon brand store in the Netherlands include:

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– Hub M3: This next-gen Matter hub supports multiple connectivity options like Thread, Zigbee, Wi-Fi, Bluetooth, and infrared. It acts as a central point for integrating Aqara accessories, infrared-compatible gadgets, and third-party Matter devices, focusing on edge computing for enhanced privacy and ease of setup.

– Video Doorbell G4: Compatible with battery or wired setups, this doorbell supports major platforms like Apple Home, Alexa, and Google Home. It features on-device AI for local facial recognition, enhancing security and automation.

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– Camera Hub G3: A versatile 2K pan-and-tilt security camera that includes facial and gesture recognition, a built-in Zigbee hub, and support for third-party ecosystems.

– Presence Sensor FP2: Utilizing millimeter wave technology, this sensor offers precise human presence detection, zone positioning, multi-person detection, and supports multiple ecosystems. It also provides functionalities like fall detection and sleep monitoring.

– Broad Range of Smart Sensors and Energy Management Solutions: From the latest Thread sensors to energy-efficient products like smart plugs and radiator thermostats, Aqara’s devices facilitate enhanced control and automation of home environments.

Strategic Growth and Technological Advancements

The introduction of Aqara’s Amazon brand store in the Netherlands reflects the company’s strategic approach to growth through digital transformation and customer-centric innovation. As Aqara continues to develop and deploy advanced technologies, such as AI and machine learning, it remains committed to providing state-of-the-art solutions that meet the evolving needs of consumers.

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The expansion into the Netherlands is not just a business move; it represents Aqara’s dedication to making advanced smart home technology more accessible and user-friendly across Europe. By offering a diverse range of products that enhance daily living and contribute to energy conservation, Aqara is setting new standards in the IoT and smart home industry.

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