Acrisure, a Michigan-based fintech company, has acquired QuickInsured (QI), a tech-enabled insurance agency based in Columbus, Ohio, for an undisclosed price.

Founded in 2014, QuickInsured provides insurance policies to individuals and businesses throughout the US. Its insurance professionals are said to work with customers in all the steps of the process and can design a personal or commercial insurance policy that suits their specific requirements.

Jerry Batt — QuickInsured CEO said: “We have long admired Acrisure’s business model and focus on innovation and are excited to combine our technology to grow together.

“We are confident in our ability to help Acrisure continue to transform its technology offerings for clients, further establishing their dominance in the industry.”

The acquisition of QuickInsured will enable Acrisure to access the proprietary digital sales funnel of the former.

The technology of the insurance agency is said to customize and offer various insurance solutions to customers in a cost-effective and efficient manner.

Acrisure said that it will use QuickInsured’s technology platform to drive additional revenue growth by making use of the considerable number of client transactions in its real estate services unit.

The fintech company plans to tap the existing digital sales platform of QuickInsured to offer the personal line insurance policies in a seamless manner to customers.

Greg Williams — Acrisure Co-Founder, Chairman, and CEO said: “QuickInsured is another important technology ingredient that will help streamline and simplify processes for our clients and sales professionals.

“We’re obsessively innovating ways to better serve our clients, while expanding products and services across all verticals. QI’s proprietary technology helps us do just that.”

  Acrisure, Columbus, Greg Williams, Insurance acquisition news, Insurance industry news, Ohio, QuickInsured, USA