Wonderful Pistachios releases new in-shell seasoned salt flavor

Wonderful Pistachios has unveiled its first new In-Shell flavor in over 10 years, introducing the Seasoned Salt variety to snack lovers across the U.S. Retailing in 14-ounce and 40-ounce bags, the latest flavor from Wonderful Pistachios aims to spice up game day gatherings and snack times.

Quotes on the New Flavor Introduction

Diana Salsa, Associate Vice President of Marketing for Wonderful Pistachios, stated, “Consumer demand dictates the need for flavorful varieties when purchasing snacks. With Seasoned Salt, we are excited to spice up the snack aisle and give consumers something new to enjoy during game days.”

Snacking During Football Season

Arriving just in time for the football season, the In-Shell Seasoned Salt pistachios are positioned as the go-to snack for football fans. According to internal surveys, one in three Wonderful Pistachios consumers indulge in the snack while watching sports, particularly football.

Consumer Preferences and Taste Tests

In recent consumer taste tests, the Seasoned Salt flavor received higher scores than current in-market alternatives in both appeal and purchase intent among nut buyers. The new In-Shell Seasoned Salt variety joins a variety of existing In-Shell flavors like Salt & Pepper and Sweet Chili, along with classic options like Roasted & Salted, Lightly Salted, and No Salt.

Nutritional Benefits of Wonderful Pistachios

While the focus is on flavor, Wonderful Pistachios also offers nutritional benefits, making it a balanced snacking option. With six grams of protein and three grams of fiber per serving, these pistachios are not just tasty but also healthy.

Marketing and In-Store Promotions

To promote the new flavor, Wonderful Pistachios has planned a series of marketing initiatives, including social media campaigns, in-store displays, and retail-specific programs. The goal is to increase consumer trial and continue to position Wonderful Pistachios as an innovative player in the snack nut category.