Wipro has launched new retail solutions built on the Microsoft Cloud and a new Retail Innovation Experience cloud-based retail technology solution in Mountain View, California.

Apart from strengthening collaboration between Wipro and Microsoft, the Retail Innovation Experience is expected to fast-track delivery of custom-built solutions driven by the Microsoft Cloud and Microsoft Cloud for Retail.

The Wipro Retail Innovation Experience will enable retailers to scale their business and improve customer relationship.

Using both Wipro and Microsoft’s industry know-how and deep domain knowledge, the Wipro Retail Innovation Experience will empower clients to reimagine retail by developing interactive and in-store solutions.

Shelley Bransten — Microsoft Worldwide Retail and Consumer Goods Corporate Vice President said: “We’re delighted to see Wipro delivering innovative retail solutions built on the Microsoft Cloud and Microsoft Cloud for Retail.

“We’re also excited by the launch of the Wipro Retail Innovation Experience, which will serve as a premier destination for retailers wanting to experience the future of retail today.”

The physical, virtual, and hybrid experience will enable clients to digitalize their businesses through enterprise-ready solutions such as Endless Aisle, iShelf Insights, Smart Track, and Unified Customer Intelligence.

Deviprasad Rambhatla — Wipro Retail, Services and Transportation (RSAT) – Americas Senior Vice President and Sector Head, said: “As a Microsoft Cloud for Retail partner, along with our Wipro FullStride Cloud Services portfolio, we are uniquely positioned to unlock the untapped potential of industry clouds and help retailers tackle their biggest challenges.

“This new Experience serves as a testament of our continued focus on empowering global retailers to meet their customers’ changing needs with agility and speed.”

Endless Aisle, a buy anywhere, fulfill anywhere solution, completes shoppers’ orders irrespective of where they shop, or how they want to collect their product while AI-based solution iShelf Insights ensures retailers’ products are highlighted, in-stock, and priced according to specifications.

Smart Track improves supply chain security compliance and minimizes cold chain waste while Unified Customer Intelligence solution offers information such as customer loyalty, customer segmentation, promotion success and campaign response.

  California, cloud services, Deviprasad Rambhatla, Microsoft, Microsoft Cloud for Retail, Mountain View, Shelley Bransten, supply chain, USA, Wipro, Wipro FullStride Cloud Services