Wipro has announced the appointment of Nicolas Parmaksizian as the CEO of its subsidiary — Designit, a Denmark-based experience innovation firm.

According to Wipro, Nicolas Parmaksizian will concentrate on helping Designit deliver creative excellence, improved customer experiences, and dynamic business innovation.

The new CEO of Designit said: “I am very excited to have been entrusted with taking the Designit business forward and have this incredible opportunity to work with the talented experts.

“I look forward to building on all the great work that has already been done to establish Designit as a leading global experience innovation firm, and I am committed to ensuring we realize our most ambitious view for the future.”

Nicolas Parmaksizian joins the Danish design company from Capco, another subsidiary of Wipro, which is involved in management and technology consultancy.

For a period of eight years, Nicolas Parmaksizian was Capco Partner and Head of Digital, where he is said to have had an integral role in pushing the growth of the practice in the US and the UK.

Rajan Kohli — Managing Partner of Integrated Digital, Engineering and Application Services, Wipro said: “Our clients are led by purpose, brand, and experience transformation. Nic’s global perspective, backed by his unmatched digital experience, will allow us to help clients unlock business and human-centric outcomes in unprecedented ways.”

Designit was acquired by Wipro in 2015 for €85 million.

  Capco, customer experience, Denmark, Designit, Nicolas Parmaksizian, Rajan Kohli, Wipro