Vettaiyan, the much-anticipated action drama featuring Rajinikanth and Amitabh Bachchan, has experienced a notable surge in its box office collection on Day 10. The film, directed by TJ Gnanavel and released on October 10, 2024, witnessed a 38% increase in revenue, accumulating ₹4.25 crore across India. This rise comes as a relief after a few days of fluctuating collections, showing that the film’s appeal remains strong among fans of the superstar duo.
Weekend Uptick in Box Office Performance
Vettaiyan opened to a blockbuster start, capitalising on the festive Dussehra weekend. Despite a mid-week dip, the second weekend’s recovery has been impressive. On Day 9, the film made ₹2.6 crore, but Day 10 marked a significant rebound, earning ₹4.25 crore, signalling that positive word-of-mouth and the star power of Rajinikanth and Bachchan continue to attract audiences.
Occupancy Rates and Regional Impact
The film’s occupancy rate has also shown improvement, particularly in Tamil Nadu. Day 10 reported a 26.60% occupancy across theatres, with Chennai leading at 34%. Coimbatore and Trichy followed, recording 30% and 36% respectively. In contrast, metropolitan regions like the NCR showed lower engagement, with occupancy dipping below 10%, indicating stronger regional loyalty for Rajinikanth in Tamil Nadu.
Cumulative Earnings and Future Projections
In its first ten days, Vettaiyan has amassed a net collection of ₹122.15 crore domestically. Despite early estimates aiming for a ₹300 crore milestone, current figures indicate the film might fall short unless it sustains its momentum in the coming weeks. The film’s total box office earnings have been heavily supported by its Tamil version, with other language versions contributing less to the overall figures.
An Iconic Collaboration Revived
Vettaiyan reunites Rajinikanth and Amitabh Bachchan on screen after 33 years, a factor that has played a major role in its box office draw. The film explores an investigative thriller narrative centered on a police encounter specialist embroiled in an educational scam. This gripping plot, combined with the nostalgia of the legendary duo’s collaboration, continues to captivate audiences.
Factors Influencing Box Office Variability
Although the second-weekend uptick is a positive indicator, industry experts note that widespread rains in Tamil Nadu and competition from other Dussehra releases have impacted Vettaiyan’s weekday performance. Analysts suggest that while the film has a stronghold in its primary market, future growth will depend on its ability to engage audiences in metros like Mumbai and Delhi, where occupancy remains low.
Expert Insight: Can Vettaiyan Sustain Its Momentum?
Industry experts believe that Vettaiyan’s success hinges on maintaining a steady viewership in Tamil Nadu while expanding its appeal in other regions. With Rajinikanth’s loyal fan base, the film has a solid chance of bouncing back, especially as it moves into its third weekend. However, analysts caution that achieving the ₹300 crore mark might be challenging if current trends continue without a significant boost in audience numbers outside of its core markets.
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