TransPerfect acquires South Africa’s Content Lab to expand global media presence
TransPerfect, the world’s largest provider of language and AI solutions for global business, announced its acquisition of Content Lab, a South African provider specializing in audiovisual localization services for the media and entertainment sectors. The financial terms of the deal were not disclosed, underscoring the strategic nature of the transaction rather than its financial impact alone.
Content Lab, known for its world-class recording studios and robust production departments in Cape Town, offers a range of services including dubbing, voiceover, subtitling, closed captioning, content strategy, and creative direction. The company has established a strong clientele across Africa, Asia, and Europe, enhancing the accessibility and reach of diverse content formats like feature films, documentaries, and advertisements. Following the acquisition, Content Lab will be rebranded as TransPerfect Media South Africa and will operate as a division of TransPerfect Media, serving as the company’s hub for Southern Africa.
This acquisition strategically positions TransPerfect to enhance its service offerings in the Southern Africa region, complementing its existing network in Africa with offices in Nigeria, Kenya, and Morocco. Content Lab’s integration will enable TransPerfect to leverage local expertise and expand its footprint in the media solutions sector.
Claudia Mohr, the Executive Director and founder of Content Lab, will continue to lead the division. Mohr, who established the company in 2013, has been instrumental in its growth to a market-leading position. She expressed enthusiasm about the merger: “Joining forces with TransPerfect will enable us to offer even more breadth and quality in the audiovisual localization services we provide for our clients.”
Phil Shawe, President and Co-CEO of TransPerfect, welcomed the new addition, stating, “We are excited to have Content Lab join our global team.”
TransPerfect received legal guidance from Werksmans Attorneys, while Content Lab was advised by Benchmark International, ensuring a smooth transition and integration process.
This acquisition by TransPerfect not only strengthens its global operations but also emphasizes its commitment to enhancing media localization services worldwide. By incorporating Content Lab into its portfolio, TransPerfect is set to reinforce its presence in the media and entertainment industry, particularly in the emerging markets of Southern Africa.