Tata Passenger Electric Mobility (TPEM), a subsidiary of Tata Motors, and a forerunner in India’s electric vehicle (EV) landscape, announced the launch of its exclusive TATA.ev stores. Located in the key automotive regions of Sector 14 and Sohna Road, Gurugram, these stores are set to open to the public from January 07, 2024.

Electric Vehicle Market Evolution and Customer Expectations

The Indian electric vehicle market is witnessing a robust growth trajectory. Consumers are increasingly looking for a seamless integration of advanced technology, sustainable practices, and personalized services in their EVs. Addressing these evolving needs, TPEM is introducing its new brand identity, TATA.ev, which is now embodied in its first physical sales and service experience outlets. The TATA.ev stores represent a significant shift from traditional four-wheeler showrooms, focusing on the core values of sustainability, community, and technology. These outlets are designed to be more than just retail spaces, offering an immersive and engaging environment for the EV community under the philosophy of ‘Move with Meaning’.

Comments from TPEM Leadership

Shailesh Chandra, MD of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility, remarked at the inauguration, “Our insights from over 1 Lakh Tata EV customers reveal that EV buyers seek a distinctive customer experience. They are environmentally conscious, cost-aware, and tech-savvy. Our new showrooms, embodying our brand values of sustainability, community, and technology, are not just retail spaces but community centers in Gurugram, offering spaces for customer gatherings, sustainability workshops, and various events.”

A New Retail Experience at TATA.ev Stores

Vivek Srivatsa, Head of Marketing, Sales and Service Strategy at Tata Passenger Electric Mobility Ltd., highlighted the unique retail experience at TATA.ev stores. These stores blend digital, physical, and human elements to create a memorable car-buying journey, with a focus on information, advice, and a friendly atmosphere. The emphasis is on technology-enhanced experiences coupled with a human touch, aiming to create a welcoming, warm, and fun environment.

Sustainable Design and Community Focus

The showroom design is rooted in sustainability, utilizing recycled or recyclable materials, with many certified by global green certifiers. A focus on local sourcing has reduced reliance on long-distance transportation, enhancing the showroom’s eco-friendliness. Community is another focal point, with the showroom serving as a gathering place for EV enthusiasts, featuring events and interactions beyond the purchase process.

Technology Integration in Showroom Design

The showroom integrates technology thoughtfully, offering digital displays of testimonials, EV myth-busting, customization options, and personalized welcomes. This approach supports customers without overwhelming them, enhancing their understanding and connection to Tata EVs.

TPEM’s Market Dominance and Future Plans

TPEM holds a dominating market share of over 71% in India’s four-wheeler EV segment. The company is known for its pioneering technologies and innovative products in the EV space. Having recently achieved the milestone of selling 1 lakh Tata EVs, TPEM aims to set new benchmarks in connectivity, design, performance, and safety across its electric vehicle lineup. The company’s focus on community, sustainability, and technology is redefining the future of transportation.

About Tata Passenger Electric Mobility Ltd (TPEM)

Tata Motors is at the forefront of the electric mobility revolution in India, committed to making electric vehicles more accessible. Its EVs, powered by proprietary Ziptron technology, are acclaimed for performance, zero emissions, connectivity features, and low operating costs. Under the ‘Tata UniEVerse’ initiative, Tata Group companies are collaborating to accelerate EV acceptance and adoption. TPEM, a subsidiary of Tata Motors with TPG Rise Climate as an investor, plans to invest $2 billion by 2026 to launch 10 new electric vehicles, develop dedicated BEV architecture, support local manufacturing of key components, and advance automotive and battery technologies. It also aims to facilitate the creation of a widespread charging infrastructure and other essentials for rapid EV adoption in India.

  electric vehicles, Gurugram, India, Shailesh Chandra, Tata Motors, Tata Passenger Electric Mobility, TATA.ev, Vivek Srivatsa