Tata Communications becomes Formula 1’s official broadcast connectivity provider
Tata Communications has announced a multi-year strategic collaboration with Formula 1 under which the Indian firm will be the latter’s official broadcast connectivity provider.
The Indian telecommunications company said that it will provide global end-to-end managed network services for Formula 1 for video contribution in order to transform the motorsports experience.
Amur S Lakshminarayanan — MD and CEO of Tata Communications said: “As businesses evolve to a digital-first model, I believe the sporting world also has a great opportunity to leverage technology for delivering innovative and exhilarating experiences to motorsports enthusiasts.
“And, Formula 1 is at the core of all things speed, action and thrill. We are delighted to renew our relationship and empower Formula 1’s tomorrow, today!”
Tata Communications becomes the official broadcast connectivity provider of Formula 1. Photo courtesy of randomwinner from Pixabay.
Tata Communications will enable the transfer of over 100 video feeds and more than 250 audio channels which will be transmitted between the Grand Prix venue and the media and technology centre of Formula 1 in the UK every race weekend in under 200 milliseconds to enable broadcast to more than 500 million fans in over 180 territories around the world.
According to Tata Communications, its built-for-media connectivity solutions will help Formula 1 in reimagining the broadcast content production globally while continuing to support the sport’s push for sustainability and agility.
After the introduction of the remote broadcast operations of Formula 1 in 2020, Tata Communications is said to have allowed a reduction in the former’s travelling freight by 34%.
Stefano Domenicali — President and CEO of Formula 1 said: “We are delighted to welcome Tata Communications back as a partner following previous successes in our partnerships. They have been an integral part of our growth journey over the last decade, and we completely trust their expertise and abilities to deliver what we need for our fans.
“This trust has been built over many years of working together, pushing forward advancements in technology in sport – on and off the track.
“Tata Communications’ connectivity continues to support F1’s drive for agility and sustainability with remote production introduced in 2020 – part of our aim to be NetZero Carbon by 2030.”