Shocking surge: 73% of companies now use AI in marketing, Infosys unveils

Shocking surge: 73% of companies now use AI in marketing, Infosys unveils

In an interesting revelation, the Infosys Knowledge Institute’s “CMO Radar 2024” report indicates that a staggering 73% of enterprises have integrated artificial intelligence (AI), including generative AI, into their marketing strategies. This widespread adoption underscores AI’s pivotal role in transforming marketing operations across various industries. The report highlights that 52% of these AI deployments are […]

Infosys Foundation launches ‘STEM Stars’ scholarship for underprivileged girls

Infosys Foundation launches ‘STEM Stars’ scholarship for underprivileged girls

Infosys Foundation, the corporate social responsibility wing of global tech giant Infosys, unveiled a significant INR 100 crores initiative called ‘STEM Stars’, targeting the empowerment of underprivileged girl students in India. This scholarship program is aimed at promoting and supporting education in the burgeoning fields of Science, Technology, Engineering, and Mathematics (STEM). During the program’s […]

Infosys debuts sonic brand identity, reinforcing unique brand purpose

Infosys debuts sonic brand identity, reinforcing unique brand purpose

In a move highlighting its digital evolution, global digital services and consulting powerhouse, Infosys, has introduced its sonic brand identity. This auditory branding serves as the acoustic counterpart to its iconic blue visual branding and logo. Central to Infosys’s strategic branding, this distinct melody will echo the company’s ethos – amplifying human potential and carving […]

Infosys and International Tennis Hall of Fame unveil metaverse museum

Infosys and International Tennis Hall of Fame unveil metaverse museum

Infosys, an international leader in digital services and consulting, and the International Tennis Hall of Fame (ITHF) have launched a Metaverse museum. The innovative offering brings the ITHF collection and the narratives of its Hall of Famers into the Metaverse for the first time. Available at tennisfame.com/metaverse, the platform provides an immersive, interactive experience, combining […]

Infosys, ATP to cut tennis carbon footprint with digital carbon tracker

Infosys, ATP to cut tennis carbon footprint with digital carbon tracker

Infosys, a global next-generation digital services and consulting company, in partnership with the Association of Tennis Professionals (ATP), has rolled out a groundbreaking Carbon Tracker feature in their PlayerZone app. This tool, aligned with ATP’s UN Sport for Climate Action pledge, allows players to monitor and offset their carbon emissions from travel to tournaments worldwide, […]

Infosys, French Tennis Federation unveil tennis innovations at Roland Garros

Infosys, French Tennis Federation unveil tennis innovations at Roland Garros

Infosys and the French Tennis Federation (FFT) have unveiled an array of groundbreaking tennis innovations, powered by cloud technology, artificial intelligence (AI), mixed reality, and data analytics at the ongoing Roland Garros 2023. These cutting-edge advancements aim to transform the game while providing a novel and immersive experience for fans. Amélie Mauresmo — Roland-Garros Tournament […]

Infosys unveils latest digital innovations for Roland-Garros 2022

Infosys unveils latest digital innovations for Roland-Garros 2022

Infosys and the French Tennis Federation (FFT) have unveiled the latest digital innovations for Roland-Garros (RG or The French Open) driven by 3D, augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technologies. The innovations are part of the five-year extended partnership that was announced by Infosys in March 2022. Amélie Mauresmo — Roland-Garros […]

Infosys secures five-year contract extension with Roland-Garros

Infosys secures five-year contract extension with Roland-Garros

Infosys and Roland-Garros (RG or The French Open tennis tournament) have renewed their three-year-long partnership for an additional five years. Under the agreement, the Indian IT services provider as the official digital innovation partner till 2026, expects to continue pushing the boundaries of technology for the Parisian Slam. Amélie Mauresmo — Roland-Garros Tournament Director said: […]