Infosys debuts sonic brand identity, reinforcing unique brand purpose
In a move highlighting its digital evolution, global digital services and consulting powerhouse, Infosys, has introduced its sonic brand identity. This auditory branding serves as the acoustic counterpart to its iconic blue visual branding and logo. Central to Infosys’s strategic branding, this distinct melody will echo the company’s ethos – amplifying human potential and carving out opportunities for individuals, businesses, and communities.
The auditory signature will permeate various platforms accessed by Infosys’s employees and extend to a plethora of brand assets, spanning videos and hallmark events engaging the company’s clientele and wider community.
Elaborating on this innovative branding move, Sumit Virmani, EVP and Global Chief Marketing Officer at Infosys, highlighted the pivotal role of this sonic identity in bolstering Infosys’s distinctive brand presence in increasingly digital-dominated arenas. He emphasized the melody’s potential to not only solidify the company’s brand image but also to deepen the emotional bonds stakeholders share with Infosys. “In a digital landscape teeming with brands, our tune will accentuate our unique brand promise. It encapsulates the essence of opportunity creation, which lies at the heart of our brand,” remarked Sumit Virmani. He further conveyed the company’s aspirations for this sonic brand to emerge as a symbol of opportunity across diverse markets.
Infosys New Auditory Signature to Amplify Human Potential Across Digital Platforms. Photo courtesy of Infosys Limited.
Marking the inauguration of its sonic identity, Infosys has crafted a digital metaphor to showcase how the Infosys sound resonates with the sound of opportunity. As part of this innovative approach, Infosys has reached out to its stakeholders, urging them to engage with its sonic brand. In doing so, participants will catalyze transformative digital learning journeys for underprivileged student communities and fresh graduates in India, seeking employment opportunities.
Infosys’s commitment to its brand purpose has remained unwavering over the span of four decades. This dedication is mirrored in its illustrious accolades, with the company featuring in BrandZ’s esteemed Top 100 Most Valuable Global Brands list, clinching the #66 spot. Additionally, Brand Finance’s recent Global 500 report for 2023 lauded Infosys as one of the top three most valuable global IT service brands, recording an impressive 84% surge in its brand value since 2020.