The Coca-Cola Company and Pernod Ricard have forged a groundbreaking global relationship, revealing the inception of ‘Absolut & Sprite’ as a ready-to-drink cocktail. Set to make waves in 2024, this blend merges the renowned international premium vodka, Absolut, with Sprite, the globally-acclaimed lemon-lime sparkling soft drink. European Launch and Variants The innovative cocktail will be […]
Pernod Ricard has introduced Nocheluna Sotol, a handcrafted spirit produced from the sotol (Dasylirion) plant indigenous to Chihuahua, Mexico, in select European countries. The sotol plant, according to Pernod Ricard, flourishes in harsh desert conditions, including scorching dry days and cool nights, which contribute to the creation of its distinctive sotol. These environmental factors enhance […]
Pernod Ricard USA has agreed to acquire a majority stake in Skrewball, a peanut butter-flavored American whiskey, for an undisclosed price. Skrewball, which is said to have a smooth and nutty flavor, was established in 2018 by Steven Yeng and Brittany Yeng, who said: “It’s overwhelming to see how far we’ve come with a ‘screwball’ […]
Pernod Ricard will invest around $250 million over the next five years to build a new green distillery in Kentucky to further strengthen its American whiskey portfolio, The American Whiskey Collective. The French beverage company will use the funds to construct the new 7.5 million proof gallon capacity carbon neutral distillery and related warehouses in […]
French alcoholic drinks producer Pernod Ricard has agreed to acquire The Whisky Exchange, a UK-based spirits online and physical retailer, for an undisclosed price. Created by the duo of Sukhinder Singh and Rajbir Singh in 1999, The Whisky Exchange has a catalogue of nearly 10,000 products. The Whisky Exchange is said to have grown its […]
French alcoholic beverage giant Pernod Ricard has introduced L’Orbe Vodka x Caviar, which it claims is the first vodka that has been naturally infused with caviar. The caviar infused vodka is said to have been launched after a five-year research and development process. the beverage firm has created a new selection of white spirits. The white […]
Pernod Ricard acquisition of Castle Brands : French alcoholic drinks producer Pernod Ricard has wrapped up its previously announced $223 million acquisition of US-based Castle Brands, the owner of Jefferson’s Bourbon brand. The deal was announced in August 2019 under which the French drinks company offered to pay $1.27 per share to acquire 100% of […]
French drinks giant Pernod Ricard, through its subsidiary Pernod Ricard USA, has agreed to acquire Texan craft whiskey distillery Firestone & Robertson Distilling, the owner of the TX whiskey brand, as per the latest drinks acquisition news. Financial terms of Pernod Ricard acquisition of Firestone & Robertson Distilling were not disclosed. The portfolio of the […]
Drinks industry news : French drinks company Pernod Ricard’s subsidiary Pernod Ricard USA has taken over full ownership of Avion Spirits by buying out the remaining stake it previously didn’t own from its joint venture partner Tequila Avion for an undisclosed price. In July 2014, Pernod Ricard acquired a majority stake in Avion Spirits, which […]