Coca-Cola, Pernod Ricard unveil Absolut & Sprite cocktail for 2024 debut
The Coca-Cola Company and Pernod Ricard have forged a groundbreaking global relationship, revealing the inception of ‘Absolut & Sprite’ as a ready-to-drink cocktail. Set to make waves in 2024, this blend merges the renowned international premium vodka, Absolut, with Sprite, the globally-acclaimed lemon-lime sparkling soft drink.
European Launch and Variants
The innovative cocktail will be accessible in two enticing variants – one with classic Sprite and the other with Sprite Zero Sugar. Eager European consumers can anticipate its debut in select nations early in 2024, notably in the United Kingdom, the Netherlands, Spain, and Germany.
Leadership Insights on the Partnership
James Quincey, CEO of The Coca-Cola Company, highlighted the brand’s drive to innovate in the beverage arena, stating, “We keep consumers at the center of everything we do… We are excited about our new relationship with Pernod Ricard and look forward to the introduction of Absolut & Sprite.” Alexandre Ricard, Pernod Ricard’s CEO, mirrored this enthusiasm, emphasizing their mutual aim to offer premium consumer experiences.
Why Vodka and Lemon-Lime?
Vodka reigns supreme as a popular base in ready-to-drink alcoholic products. Lemon-lime soft drinks, especially Sprite, further elevate its appeal as a sought-after mixer in pre-mixed beverages. Alexandre Ricard underscored this synergy, noting, “Sprite is a wonderful pairing for Absolut, and I’m convinced that our joining forces will bring the whole alcohol RTD category to the next level.”
Legacy of the Brands and Responsible Packaging
Absolut & Sprite’s packaging will champion two globally recognized trademarks. Tracing back their origins, Absolut was founded in Sweden in 1879 and has since evolved into a top-tier vodka brand. Sprite’s journey began in Germany in 1959, emerging as a leading player in Coca-Cola’s global roster. The cans are designed with transparency, carrying symbols to ensure that they are enjoyed responsibly by consumers of legal drinking age. The brand’s dedication to responsible marketing is evident.
Alcohol Volume Variation
The universal alcohol beverage volume (ABV) benchmark for the cocktail stands at 5%, albeit with some market-based variations.