Martian mystery unraveling: Perseverance rover’s sensational find could change everything

Martian mystery unraveling: Perseverance rover’s sensational find could change everything

In an extraordinary twist to the ongoing Martian saga, scientists are buzzing with the possibility that NASA’s Perseverance rover, endearingly called Percy, might have already encountered traces of extraterrestrial life on the Red Planet. According to recent data, Percy’s exploration of the Jezero Crater has unveiled compelling evidence, suggesting the remnants of a prehistoric lake […]

Mars to expand food and nutrition segment with Kevin’s Natural Foods acquisition

Mars to expand food and nutrition segment with Kevin’s Natural Foods acquisition

Confectionery giant Mars, Incorporated, has announced plans to acquire Kevin’s Natural Foods, a high-growth nutritious meal company, for an undisclosed price. The sous-vide meal producer, known for its chef-inspired meals, sides, and sauces, is set to join Mars’ leading brands in the Mars Food & Nutrition segment. With a focus on whole foods and simple […]

Mars to acquire American whole-fruit snacking brand Trü Frü

Mars to acquire American whole-fruit snacking brand Trü Frü

Mars, an American multinational confectionery, pet food, and other food products manufacturer, will acquire Trü Frü, a whole-fruit snacking brand, to meet growing demand in better-for-you snacking space. The terms of the transaction were not divulged. Trü Frü complements Mars’ health and wellness brands, which include KIND, a nut-based snacking, and Nature’s Bakery, a fruit-based […]

Mars acquires healthy snacking company KIND North America

Mars acquires healthy snacking company KIND North America

US confectionery giant Mars has acquired healthy snacking company KIND North America, which makes granola bars, protein bars, energy bars, breakfast bars, and others. Although the financial terms of the deal were not disclosed, The New York Times citing anonymous sources, reported that KIND has been valued at around $5 billion. Mars had acquired a […]

Mars unveils new chocolate bar – SNICKERS Peanut Brownie

Mars unveils new chocolate bar – SNICKERS Peanut Brownie

Confectionery giant Mars has unveiled a new chocolate bar called SNICKERS Peanut Brownie, a combination of SNICKERS bars and brownies, which will launch in the US in January 2021. According to Mars, SNICKERS Peanut Brownie will come with two individual squares, which are coated in the SNICKERS chocolate, with a luscious layer of caramel along […]

Mars launches TWIX Cookies & Creme Ice Cream Bars in US

Mars launches TWIX Cookies & Creme Ice Cream Bars in US

US confectionery giant Mars has launched its latest ice cream product under the TWIX brand, dubbed as the TWIX Cookies & Creme Ice Cream Bar, a frozen treat packed with creamy vanilla ice cream mixed with chocolate cookie pieces with toppings of crunchy chocolate cookies. Mars said that the new ice cream bars are available […]