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Google

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Google has avoided a forced ad-tech breakup but faces six years of interoperability and competition remedies affecting its advertising ecosystem. Representative image.
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Google avoids ad-tech breakup but six-year remedies could reshape its advertising machine

Alphabet has avoided the forced breakup sought by the United States Department of Justice in its Google advertising technology case, but a federal court has imposed six years of interoperability, data-sharing and anti-discrimination requirements that could weaken advantages connecting Google’s publisher server, ad exchange and advertiser demand.