Browsing Tag
AdX
2 posts
Google avoids ad-tech breakup but six-year remedies could reshape its advertising machine
Alphabet has avoided the forced breakup sought by the United States Department of Justice in its Google advertising technology case, but a federal court has imposed six years of interoperability, data-sharing and anti-discrimination requirements that could weaken advantages connecting Google’s publisher server, ad exchange and advertiser demand.
Why Google may be forced to sell parts of its ad business after EU’s €2.95bn fine
The European Commission fined Google €2.95B for adtech abuses—find out how this decision reshapes the digital ad industry and what comes next for Google.